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Archive for the: "Online Marketing" category

A/B Testing Your Emails

Posted by Hanna Skillern on July 18th 2016 in Online Marketing, Digital Marketing

A/B Testing Your Emails

The term A/B testing is effectively marketing jargon for an experiment with two variants. In an email campaign you would typically create two of the same emails but each with a different component.  For example, you might change the email subject line or an image within the email body but keep everything else the same. You would then send...

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How to Write an Excellent Email Subject

Posted by Hanna Skillern on June 29th 2016 in Online Marketing, Digital Marketing

How to Write an Excellent Email Subject

Did you know that 75% of your email success is gated by your subject line? Whilst the content of your email is key to persuading your audience to use your product or service, the subject line will be what persuades your customers to open the email in the first place. This blog post is all about avoiding the many...

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The Benefits of Digital Marketing - The Basics

Posted by Hanna Skillern on June 14th 2016 in Social Media, Online Marketing, Digital Marketing

The Benefits of Digital Marketing - The Basics

Digital marketing entices people to take favourable action With digital marketing you can encourage your prospects, clients and followers to take action; whether that is to visit your website, download and rate resources or buy your product. You can also create a space for your audience to provide feedback which is visible to your market thus enhancing the prospects...

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What are the Benefits of Email Marketing?

Posted by Hanna Skillern on May 27th 2016 in Online Marketing, Digital Marketing

Reach your audience with email

With email becoming one of the largest and most successful marketing tools, we have a look at why you should be embracing email marketing. Return on Investment (ROI) Compared to other channels of marketing, email is relatively cheap, giving you a great opportunity to maximise your ROI. It is reported that people who buy products marketed through email, spend 138%...

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Digital Marketing Jargon Made Easy

Posted by Hanna Skillern on April 26th 2016 in SEO, Online Marketing, Digital Marketing

Digital Marketing Jargon Made Easy

Here at Optix we are so used to talking about our services, we often use words or abbreviations to describe tactics and actions and forget not everyone has a digital marketing dictionary handy! We’ll be producing a series of blogs to explain what these shortened terms mean.  AdWords AdWords is Google’s advertising service. It allows businesses to display ads on...

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Digital Marketing Work Experience at Optix

Posted by Hanna Skillern on April 20th 2016 in Online Marketing, Company News, Digital Marketing, Jobs

Last week we had Brad Croasdell join us for a week of work experience after he asked Al what qualities were needed from a digital marketer at our seminar in February! We asked Brad a few questions about his time with Optix Solutions.  Who are you? I hail from Cumbria in a little town called Appleby-in-Westmorland. I began studying Marketing...

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