In this edition of the Optix Talk podcast, Stephanie Darkes of Exploring Exeter shares how online communities can help small businesses to recover post-Covid. About our Guest Stephanie Darkes Stephanie Darkes has grown and developed an active local social media following of over 30k. She is a blogger at Exploring Exeter and contributor to Exeter…
Read MoreTop Digital Marketing Strategies for eCommerce SEO
With high street retail in a state of transition, eCommerce is something that lots of companies are or should be investing in right now. If you are a retailer, supplier or manufacturer this can be one of the easiest ways to bring digital transformation to your organisation and to increase revenue. In recent months global…
Read MoreContent Guide for 2020: Top Tools and Strategies
When creating content you shouldn’t be doing so in a vacuum. To create great content that you need to have a clear idea of two things 1) Who you’re talking to and 2) Why they should be talking to you. Always. And for every piece of content you make. Blogs, videos, flatpack armoire instructions,…
Read MoreHow To Become A Digital Marketer In 2020
Whether you’re 16 and fresh out of school or you’re a fully-fledged adult looking for a career change, digital marketing could just be the vocation for you. Discover what’s required for a flourishing digital marketing career and decide if it’s your idea of vocational paradise or vocational hell. DEVELOP Digital marketing may look…
Read MoreOptix Solutions Insights From #MarTechFest 2019
Crystal and Xenia were very lucky to win free tickets for the MarTechFest event in London, through a Women in Tech SEO Twitter competition (make sure you follow them!). They decided to summarise their most interesting learnings from this event, so that people who haven’t been able to go, can still have some of the…
Read MoreDo What You Say You’re Going To Do.
What we can learn from Facebook’s UX Overhaul. When a high profile platform like Facebook, decides to redesign their desktop and mobile platforms, it sends the fear of god into every other business, wondering if they too need to follow suit. Facebook’s recent keynote was an interesting one for User Experience and User Interface, they…
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