When creating content you shouldn’t be doing so in a vacuum. To create great content that you need to have a clear idea of two things 1) Who you’re talking to and 2) Why they should be talking to you. Always. And for every piece of content you make. Blogs, videos, flatpack armoire instructions,…
Read MoreHow To Become A Digital Marketer In 2020
Whether you’re 16 and fresh out of school or you’re a fully-fledged adult looking for a career change, digital marketing could just be the vocation for you. Discover what’s required for a flourishing digital marketing career and decide if it’s your idea of vocational paradise or vocational hell. DEVELOP Digital marketing may look…
Read MoreOptix Solutions Insights From #MarTechFest 2019
Crystal and Xenia were very lucky to win free tickets for the MarTechFest event in London, through a Women in Tech SEO Twitter competition (make sure you follow them!). They decided to summarise their most interesting learnings from this event, so that people who haven’t been able to go, can still have some of the…
Read MoreDo What You Say You’re Going To Do.
What we can learn from Facebook’s UX Overhaul. When a high profile platform like Facebook, decides to redesign their desktop and mobile platforms, it sends the fear of god into every other business, wondering if they too need to follow suit. Facebook’s recent keynote was an interesting one for User Experience and User Interface, they…
Read MoreA LOOK BACK OVER MY HIGHLIGHTS OF 2018
I thought I’d start a new tradition this year, a wrap-up blog showing my 2018 company highlights. I’ve always thought its a pretty useful exercise to look back and reflect on the year, even if you’re the only one that reads it. So we started early 2018 with a bang – Our annual seminar at…
Read MoreCREATING A DIGITAL STRATEGY
I’ve always been a big fan of the quote: “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” The same goes for digital. I see far more businesses without digital strategies than with. In fact, I’d imagine they outnumber them 10-1. This for me is a…
Read More