Improve your profit!

Optix Solutions would like to invite you to a free seminar, created specifically for businesses operating in the food and drink industry.
‘Increase your profit: Brand, ecommerce, finance and the law’ will give businesses the foundation to help them develop a strategy for success in 2009. Focusing on how to help businesses increase their profit, the presentations will look at the issues of what a brand is and its value, how to exploit online media, opportunities for raising finance and legal tips for trading online.

This seminar is for business owners who have a clear vision for where they want to take their business in 2009, but perhaps struggle with the strategy to achieve it. Whether you are a new business, or long-established, each presentation will provide practical advice and guidance to help you succeed.

Alastair Banks, Director of online marketing and web specialists Optix Solutions, will discuss how exploiting online media will give you a competitive edge in the food and drink sector. Jonathan Alder, Director of Exeter-based brand specialists Alder and Alder, will explain what a brand is, and why it’s valuable, both online and offline. Ben Travers, a solicitor with one of the leading law firms in the South West, Ashfords, will provide legal tips on trading online and protecting your brand. Tony Hodges, a Director at Armada Finance, the largest independent commercial lender in the South of England and South Wales, will discuss raising finance for sustainable business growth.

So if you would like to take the next step towards increasing your profit in 2009, please click here.

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Upcoming Seminar, Increase your profit in 2009: Brand, Ecommerce & Online Marketing, Finance and the Law

Increase your profit in 2009: Brand, Ecommerce & Online Marketing, Finance and the Law

Date & Time:
June 11th at 4:30pm

Location:
Ashford House, Exeter (View Directions)

Summary:
This free seminar is aimed at businesses which operate in the food and drink sector, to help them develop a strategy for success in 2009. Online marketing specialists Optix Solutions will demonstrate how exploiting online media will give you a competitive edge in the current climate. Brand designers Alder and Alder will look at the issues of what a brand is and it’s value to your business. The seminar host, Ashfords solicitors, will provide legal tips on trading online and protecting your finance. Armada Finance, the largest independent commercial lender in the South of England and South Walers, will discuss raising finance for sustainable business growth.

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Protecting your Brand Online

Traditionally, protecting your brand online meant ensuring that you had a domain name registered in the same name as your company, securing as many domain extensions (like .co.uk, .com, .eu, etc.) as you could to prevent potential competitors from claiming your online real estate. Today, with the advancement of Social Media sites like Facebook and Twitter, it’s no longer just a case of securing domain names – you need to actually secure a presence on these Social Media sites. Failing to do so could be detrimental to the reputation of your business. Call us today on 0845 029 7766 to learn how we can help you protect and add value to your brand online, through the internet’s leading Social Media sites.

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Global Uptake of Investment in Online Marketing

According to recent figures available from Google, there has been a significant increase of interest in Search Engine Optimisation in the first quarter of 2009, which is testament to businesses beginning to realise the value of investing in their websites ensuring that their sites are of the utmost relevance on their subject matter and in-turn where search engines like Google (the number 1 website in the UK) are directing potential customers actively searching for products and/or services related to their business.

It’s important to remember that a major factor in Google’s ranking algorithms (which determines the position of a site on Google) is a websites reputation. The algorithm takes into consideration over a hundred different factors – including the age of a site, how the site was coded and built (i.e. visibility to search engines), and the quality of information on the site. These can require a significant amount of time, especially in competitive markets, which makes it increasingly important for businesses to start investing in it now.

As a standard we work to ensure that every website we build is not only visible to search engines, but also user-friendly – pre-requisites for any successful optimisation campaign. For businesses that are ready to build on this foundation, we have a team of dedicated Search Engine Optimisation consultants that provide a managed Search Engine Optimisation service.

Google’s announcement was closely followed by the results of a survey conducted by the European Interactive Advertising Association (EIAA) which revealed that 70% of advertisers in Europe have increased their online spending this year.

“Market conditions are tough, yet online is continuing to innovate and emerging formats such as mobile advertising and online video advertising look set to become big players in the next few years as brands see the benefit of cross-platform marketing campaigns,” says Alison Fennah, executive director of the EIAA.
To learn more about how our online marketing services can help grow your business, contact us today on 0845 029 7766

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