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Archive for the: "News" category

We build and write blogs in Exeter . . . oh yes we do!

Posted by on July 26th 2010 in Design, Social Media, News, Company News

    There’s no denying that one of the biggest shifts online in recent years has been the uptake of Social Media. In fact, it’s estimated that 1 in 6 minutes online is spent on Social Media Sites. Blogs are a fantastic part of the Social Media landscape. They are an invaluable tool for forward-thinking organisations looking to attract new...

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Devon's Wildlife on the Web

Posted by on July 10th 2010 in Design, Development, News, Company News

When you’re charged with celebrating and informing people about the outstanding natural environment of the country’s second biggest county, taking in moorland to coast, the creation of a comprehensive and creative website was needed to do it justice. Devon Wildlife Trust (DWT) recently brought Optix Solutions in to completely overhaul the charity’s six-year-old web presence, and create a resource...

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Devon Air Ambulance Trust takes Transparency to a new level

Posted by Kristen Sousa on June 30th 2010 in Design, Development, News

For charities to survive and prosper it is vital that they retain the goodwill of their existing supporters and earn that of potential new donors. Transparency is a key element in achieving these objectives for charities of all descriptions. After all, the majority of the money that enables them to do their work ultimately comes out of the general...

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Gaining insight into how organisations are using Social Media

Posted by Kristen Sousa on June 25th 2010 in Social Media, News, Company News, Online Marketing

FROM huge multinationals to small start ups, confusion still reigns in business as to how to join the social media revolution and tap into its vast marketing potential. Just as social media is transforming the way individuals communicate with each other, the business community is increasingly asking itself just how to it can best harnessed social networking in order...

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Will you get a buzz out of Google caffeine?

Posted by Kristen Sousa on June 21st 2010 in SEO, News, Online Marketing

The online industry has been waiting for the latest developments to Google’s search engine, Google Caffeine, to go public in the UK for some months now. However, Google have a habit of rolling out new innovations slowly and gradually, testing the water and making adjustments rather than going in for Big Bang launches. It is believed that Project Caffeine will...

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Rising to the Dakar Challenge

Posted by on June 14th 2010 in Design, Development, News, Company News, Online Marketing

Dakar Challenge is all about the spirit of adventure and the opportunity to do something truly different for a few weeks of your life, and the website Optix has designed for the challenge organisers is all about reflecting that. Organiser and self-styled ‘Crap Car Svengali’ Julian Nowill first got together a group of 55 ‘bangers’ in various states of...

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