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Archive for the: "News" category

Will you get a buzz out of Google caffeine?

Posted by Kristen Sousa on June 21st 2010 in SEO, News, Online Marketing

The online industry has been waiting for the latest developments to Google’s search engine, Google Caffeine, to go public in the UK for some months now. However, Google have a habit of rolling out new innovations slowly and gradually, testing the water and making adjustments rather than going in for Big Bang launches. It is believed that Project Caffeine will...

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Rising to the Dakar Challenge

Posted by on June 14th 2010 in Design, Development, News, Company News, Online Marketing

Dakar Challenge is all about the spirit of adventure and the opportunity to do something truly different for a few weeks of your life, and the website Optix has designed for the challenge organisers is all about reflecting that. Organiser and self-styled ‘Crap Car Svengali’ Julian Nowill first got together a group of 55 ‘bangers’ in various states of...

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Facebook Open Graph and Online Marketing

Posted by Dan White on May 19th 2010 in E-Commerce, Social Media, SEO, News, Online Marketing

One of our online marketing team, Daniel Cave, was recently asked: "Facebook Open Graph is pretty cool stuff when you think about it. Is the future of E-commerce online marketing about to change dramatically?" That question covered such an interesting topic we have edited his response and posted it here for your pleasure. The most transformative thing facebook has ever done...

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Onwards and upwards for Optix Solutions!

Posted by Kristen Sousa on May 12th 2010 in News, Company News

It is always pleasing to get credit for hard work, innovation and excellence, and all of us at Optix Solutions were proud to have received two such forms of recognition from the world of business last month. The first of these came in the shape of being short listed by the Federation of Small Businesses Devon Region for its...

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Add a Facebook "Like" button to your website

Posted by Kristen Sousa on May 12th 2010 in Design, Development, Social Media, News, Company News, Online Marketing

At Optix Solutions we have made it central to our mission to help our clients understand and take full advantage of the ways in which Social Media is transforming the way we do business and the ever increasing opportunities this presents. With 400 million registered users worldwide and over 24 million in the UK, second only to the US,...

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Buzz site developed for: Just Another Baby? We don't think so!

Posted by Kristen Sousa on May 12th 2010 in E-Commerce, Design, Development, Social Media, SEO, News, Company News, Online Marketing

If doing business online was as simple as putting up a nifty looking website and an online shop then we would all be dotcom millionaires. Unfortunately it’s not that simple, as many businesses, especially in highly competitive marketplaces, have discovered to their cost. Intelligent online marketing focuses not just on providing product information and the means to buy, but building...

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