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Archive for the: "Mobile Marketing" category

Is Your Website Ready For Google’s Big Mobile Update?

Posted by Lisa Watson on April 29th 2015 in Social Media, SEO, Mobile Marketing, Digital Marketing

Usually when Google announces an update it comes with little, if any, warning at all. However, Google recently announced, "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results." Whilst Google have been...

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Facebook Kills Off Organic Reach for 2015

Posted by Lisa Watson on February 6th 2015 in Social Media, Online Marketing, Mobile Marketing

The average post by a Brand on Facebook is only seen by 2% of that Brand's followers. Anyone who reads about SEO will have heard the phrase "SEO is dead" numerous times despite the fact that SEO is alive and well (various methods and tactics are dead but that's a post for another day...). So I was skeptical when...

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End the Week on a High With Optix Fridays

Posted by Optix Solutions on November 5th 2013 in Design, Development, Social Media, SEO, E-Commerce, Online Marketing, Company News, Mobile Marketing, PPC

At Optix we simply can’t stop inspiring businesses and organisations to make the most of digital marketing – we’re just passionate about what we do. In the fast-changing world of online marketing it is not always easy for business to settle on the right mix of digital marketing. Clients typically find themselves grappling with questions such as: Should I concentrate on...

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Introducing Optix Fridays

Posted by Optix Solutions on September 4th 2013 in Design, Development, SEO, E-Commerce, Online Marketing, Company News, Mobile Marketing, PPC

As an agency we have always delighted in informing and educating our clients. We simply love enthusing about the opportunities digital marketing offers. There are many digital marketing practices that can help a business achieve objectives but the question is, what should I be investing in? Email marketing? Social media engagement? Search engine optimisation? Content creation? Optix Fridays have been...

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Facebook updates News Feed algorithm

Posted by on August 16th 2013 in Social Media, Online Marketing, Mobile Marketing

How content is ranked and displayed in the Facebook News Feed has remained a mystery until only recently. On August 6th Facebook expressed their future intentions to become more transparent on this subject, stating in their first of many blog posts to come (News Feed FYI) “. . . we need to do a better job of communicating...

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Don’t get left behind by the mobile revolution

Posted by Optix Solutions on July 15th 2013 in Design, Development, Online Marketing, Mobile Marketing

In the fast moving world of web marketing and design it is often a struggle for businesses and organisations to work out which latest industry innovations are game-changers and which are merely desirable extras. If you think optimising your website for mobile falls in the latter category then it is time to think again. This year it is predicted...

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