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Archive for the: "E-Commerce" category

What PCI compliancy means for your E-Commerce company

Posted by on July 5th 2010 in E-Commerce, Development

What is PCI Compliancy? PCI-DSS compliancy (as well as PA-DSS for application development) has been around for a long time now, established by the leading card companies as a set of rules to govern the build, implementation and running process of any company who stores, transmits or processes card details online. Visit the PCI Security Standards Council for more...

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Facebook Open Graph and Online Marketing

Posted by Dan White on May 19th 2010 in E-Commerce, Social Media, SEO, News, Online Marketing

One of our online marketing team, Daniel Cave, was recently asked: "Facebook Open Graph is pretty cool stuff when you think about it. Is the future of E-commerce online marketing about to change dramatically?" That question covered such an interesting topic we have edited his response and posted it here for your pleasure. The most transformative thing facebook has ever done...

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Buzz site developed for: Just Another Baby? We don't think so!

Posted by Kristen Sousa on May 12th 2010 in E-Commerce, Design, Development, Social Media, SEO, News, Company News, Online Marketing

If doing business online was as simple as putting up a nifty looking website and an online shop then we would all be dotcom millionaires. Unfortunately it’s not that simple, as many businesses, especially in highly competitive marketplaces, have discovered to their cost. Intelligent online marketing focuses not just on providing product information and the means to buy, but building...

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Ink2Paper - A Search Engine Optimisation success story

Posted by Kristen Sousa on February 17th 2010 in E-Commerce, SEO, Online Marketing

Exeter-based Ink2Paper.com’s continued growth is based on three central tenets; unrivaled customer services, extraordinary product quality and a web presence that that is not just easy for people to navigate and use but that also keeps them engaged throughout their visit. As an internet-based business, it goes without saying that Ink2Paper’s website is its lifeblood and principal means of...

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Conversion Optimisation

Posted by Kristen Sousa on January 20th 2010 in E-Commerce, Online Marketing

Conversion rate optimisation (CRO) is the goal of all e-commerce professionals and their clients, and the latest online market figures make it easy to understand just why. 2008 saw a single year increase in online sales of 16% across the market. Since 2000, Internet sales have risen by 3,500% to £42bn and it’s expected that by 2010 this figure...

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The art of using coupon codes instead of sales

Posted by on November 25th 2009 in E-Commerce

Theres a secret weapon sitting on most e-commerce platforms out there, it isn't plastered all over the site but sits rather snuggly between the cart and the checkout. I'm talking about the coupon code box...also known as voucher codes, promotion codes, discount codes - I think I've seen many more variations too! Don't be quick to dismiss it as...

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