Blog

At Optix we simply can’t stop inspiring businesses and organisations to make the most of digital marketing – we’re just passionate about what we do. In the fast-changing world of online marketing it is not always easy for business to settle on the right mix of digital marketing. Clients typically find themselves grappling with questions such as: Should I concentrate on...

Read more

As an agency we have always delighted in informing and educating our clients. We simply love enthusing about the opportunities digital marketing offers. There are many digital marketing practices that can help a business achieve objectives but the question is, what should I be investing in? Email marketing? Social media engagement? Search engine optimisation? Content creation? Optix Fridays have been...

Read more

Google has recently announced that from Fall 2012 businesses will need to pay the search giant to have their products included in Google Shopping (originally known as Froogle). Since first launching the service it has been completely free and relatively easy for businesses to add their products, allowing the “small guys” to compete on a level playing field...

Read more

We have written a little bit of a comedy headline for what can be a VERY serious issue for some business owners and any managers responsible for profit and loss. Google's search ranking algorithm update code named 'Panda', dubbed the 'Farmer update' by the search industry, was released earlier this year. This is one animal you do not want...

Read more

Our client, PVM Supplies are based in Exeter. They specialise in safety equipment, workwear, health and safety legislation, cleaning equipment and training of safety products, including everything from full Fall Arrest Systems (and how to use them) to fire resistant cooks uniforms. To help employers stay on the right side of the 'Personal Protective Equipment at Work Regulations 1992'...

Read more

This month the Big G (Google) recently announced changes to their merchant product feed rules. You have until the 22nd of September to update your product feed or face the consequences. keeping a close eye on things At Optix we like to keep a close eye on these things for our clients sake, but for those who run their own...

Read more