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Archive for the: "Digital Marketing" category

The Benefits of Digital Marketing - The Basics

Posted by Hanna Skillern on June 14th 2016 in Social Media, Online Marketing, Digital Marketing

The Benefits of Digital Marketing - The Basics

Digital marketing entices people to take favourable action With digital marketing you can encourage your prospects, clients and followers to take action; whether that is to visit your website, download and rate resources or buy your product. You can also create a space for your audience to provide feedback which is visible to your market thus enhancing the prospects...

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8 reasons to come to an Optix Workshop

Posted by Hanna Skillern on June 6th 2016 in Design, News, Company News, Digital Marketing

digital marketing and website event - exeter

On the 30th of June, we are holding 2 workshops:  Driving Results through Digital, 10am-12pm Creating the Perfect Website, 1pm-3pm And here is why you should come along… Expert speakers – we love passing on our 15 years of knowledge and sharing the highs and lows of starting an online journey. As well as being Google Partners we are also RAR recommended...

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What are the Benefits of Email Marketing?

Posted by Hanna Skillern on May 27th 2016 in Online Marketing, Digital Marketing

Reach your audience with email

With email becoming one of the largest and most successful marketing tools, we have a look at why you should be embracing email marketing. Return on Investment (ROI) Compared to other channels of marketing, email is relatively cheap, giving you a great opportunity to maximise your ROI. It is reported that people who buy products marketed through email, spend 138%...

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Digital Marketing Jargon Made Easy

Posted by Hanna Skillern on April 26th 2016 in SEO, Online Marketing, Digital Marketing

Digital Marketing Jargon Made Easy

Here at Optix we are so used to talking about our services, we often use words or abbreviations to describe tactics and actions and forget not everyone has a digital marketing dictionary handy! We’ll be producing a series of blogs to explain what these shortened terms mean.  AdWords AdWords is Google’s advertising service. It allows businesses to display ads on...

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Digital Marketing Work Experience at Optix

Posted by Hanna Skillern on April 20th 2016 in Online Marketing, Company News, Digital Marketing, Jobs

Last week we had Brad Croasdell join us for a week of work experience after he asked Al what qualities were needed from a digital marketer at our seminar in February! We asked Brad a few questions about his time with Optix Solutions.  Who are you? I hail from Cumbria in a little town called Appleby-in-Westmorland. I began studying Marketing...

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Optix Annual Seminar Gets off to a Flying Start

Posted by Hanna Skillern on February 29th 2016 in News, Company News, Digital Marketing

As some of you may know, on the 18th we held our annual Digital Marketing seminar which saw a whopping 121 people attend including over 65 local businesses! The morning was separated into two parts, starting with Director, Al’s review on the digital marketing trends of the last year, including online dating and digital disruption.  “Digital disruption has happened! Look...

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