Archive for the: "Digital Marketing" category

Digital Marketing Jargon Made Easy

Posted by Hanna Skillern on April 26th 2016 in SEO, Online Marketing, Digital Marketing

Digital Marketing Jargon Made Easy

Here at Optix we are so used to talking about our services, we often use words or abbreviations to describe tactics and actions and forget not everyone has a digital marketing dictionary handy! We’ll be producing a series of blogs to explain what these shortened terms mean.  AdWords AdWords is Google’s advertising service. It allows businesses to display ads on...

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Digital Marketing Work Experience at Optix

Posted by Hanna Skillern on April 20th 2016 in Online Marketing, Company News, Digital Marketing, Jobs

Last week we had Brad Croasdell join us for a week of work experience after he asked Al what qualities were needed from a digital marketer at our seminar in February! We asked Brad a few questions about his time with Optix Solutions.  Who are you? I hail from Cumbria in a little town called Appleby-in-Westmorland. I began studying Marketing...

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Optix Annual Seminar Gets off to a Flying Start

Posted by Hanna Skillern on February 29th 2016 in News, Company News, Digital Marketing

As some of you may know, on the 18th we held our annual Digital Marketing seminar which saw a whopping 121 people attend including over 65 local businesses! The morning was separated into two parts, starting with Director, Al’s review on the digital marketing trends of the last year, including online dating and digital disruption.  “Digital disruption has happened! Look...

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Is Your Website Ready For Google’s Big Mobile Update?

Posted by Lisa Watson on April 29th 2015 in Social Media, SEO, Mobile Marketing, Digital Marketing

Usually when Google announces an update it comes with little, if any, warning at all. However, Google recently announced, "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results." Whilst Google have been...

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How to Use Google Analytics: Our Top Tips

Posted by Optix Solutions on December 17th 2014 in SEO, Company News, Digital Marketing

Al: Okay so welcome back to coffee table top talks with Optix Solutions, I'm delighted to be joined by Mr Thomas Haynes from the digital marketing team here at Optix Solutions. I wanted to talk to you today really about an area of your expertise which is analytics. Analytics is essential in any website otherwise how do you...

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Wanted... Digital Marketing Apprentice

Posted by Amanda Parsons on November 25th 2014 in Company News, Digital Marketing, Jobs

We are looking for a Digital Marketing Apprentice. We will teach someone the fundamentals of Digital Marketing and give them the opportunity to continue their development within this field of expertise. Many of the tasks involved with this role will involve direct contact with Clients, both face to face and online. The list below will hopefully give you...

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