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Archive for the: "Digital Marketing" category

Popup like it's hot!

Posted by Optix Solutions on June 14th 2018 in Online Marketing, Digital Marketing

Popup like it's hot!

If you’re looking to grow your mailing list, increase conversion or drive traffic to a certain page on your website, you may be considering using a pop up. And with good reason, because a recent study, on almost 2 billion pop-ups, showed that the best performing pop ups forms have surprisingly good conversion rates with 10% converting at...

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The Small to Medium businesses no-nonsense guide to GDPR

Posted by Optix Solutions on May 15th 2018 in Digital Marketing

April-Rose James Joins the Optix Solutions Digital Marketing Team

The subject of GDPR has moved from an almost obscure subject into one of the key business change issues facing all businesses. GDPR: Separating Fact from Fiction for SME’s What is Personal Data? Personal data is anything that could be used to identify a real person. It could be anything from a photograph of a real person, an email address, facebook,...

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What Impact will 'Google for Jobs' have on Job Sites?

Posted by Optix Solutions on May 31st 2017 in Digital Marketing

What Impact will 'Google for Jobs' have on Job Sites?

Last week, Google announced the launch of their jobs search engine called "Google for jobs" in the US.  Let's ignore the fact that Google for Jobs is a somewhat confusing name ("Did you try Google for Jobs?" "Yeah… I Googled it") and focus on what this means for job sites and recruiters. Google has a tendency to disrupt industries and...

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Digital Excellence for Optix Digital Marketing Executive

Posted by Hanna Skillern on January 17th 2017 in Company News, Digital Marketing, Jobs

By providing a high quality service, it's our duty to provide high quality people. One way to do this is encourage your staff to undertake courses and qualifications in their areas of expertise. When the digital frontier changes as often as it does, it's imperative to ensure your staff are on the ball.  Last year, Chris Mastris undertook his...

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Tracking Your Emails

Posted by Hanna Skillern on January 13th 2017 in Mobile Marketing, Digital Marketing

Tracking Your Emails

Marketing is a great tool to stay in touch with current/potential customers and reach your target audience but more importantly you can track your campaigns in great detail. From seeing how many people are opening your email to where they are opening it from, the possibilities and choices of traceable data are endless. Here are the main things you...

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Social Media Marketing - The Why

Posted by Hanna Skillern on November 18th 2016 in Social Media, Online Marketing, Digital Marketing

Social Media Marketing - The Why

Social media has revolutionised communication.  It has created a whole new paradigm which engages users on a new level. This means that the traditional ways of communication are not having the impact it used to, and marketers are having to think of more creative ways to get their business messages heard.  In 2016 alone, social media users have risen...

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