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Archive for the: "Digital Marketing" category

Digital Excellence for Optix Digital Marketing Executive

Posted by Hanna Skillern on January 17th 2017 in Company News, Digital Marketing, Jobs

By providing a high quality service, it's our duty to provide high quality people. One way to do this is encourage your staff to undertake courses and qualifications in their areas of expertise. When the digital frontier changes as often as it does, it's imperative to ensure your staff are on the ball.  Last year, Chris Mastris undertook his...

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Tracking Your Emails

Posted by Hanna Skillern on January 13th 2017 in Mobile Marketing, Digital Marketing

Tracking Your Emails

Marketing is a great tool to stay in touch with current/potential customers and reach your target audience but more importantly you can track your campaigns in great detail. From seeing how many people are opening your email to where they are opening it from, the possibilities and choices of traceable data are endless. Here are the main things you...

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Social Media Marketing - The Why

Posted by Hanna Skillern on November 18th 2016 in Social Media, Online Marketing, Digital Marketing

Social Media Marketing - The Why

Social media has revolutionised communication.  It has created a whole new paradigm which engages users on a new level. This means that the traditional ways of communication are not having the impact it used to, and marketers are having to think of more creative ways to get their business messages heard.  In 2016 alone, social media users have risen...

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A/B Testing Your Emails

Posted by Hanna Skillern on July 18th 2016 in Online Marketing, Digital Marketing

A/B Testing Your Emails

The term A/B testing is effectively marketing jargon for an experiment with two variants. In an email campaign you would typically create two of the same emails but each with a different component.  For example, you might change the email subject line or an image within the email body but keep everything else the same. You would then send...

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Why you should be using content

Posted by Hanna Skillern on July 14th 2016 in Digital Marketing

Why you should be using content

Left with a blank page when asked about content marketing? Don’t know where to make a start? You’re not the only one. More often than not when asked about content marketing, people will look to the person next to them for the answers, it is an area that can cause a lot of wariness and confusion due to the...

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How to Write an Excellent Email Subject

Posted by Hanna Skillern on June 29th 2016 in Online Marketing, Digital Marketing

How to Write an Excellent Email Subject

Did you know that 75% of your email success is gated by your subject line? Whilst the content of your email is key to persuading your audience to use your product or service, the subject line will be what persuades your customers to open the email in the first place. This blog post is all about avoiding the many...

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