Blog

Creating and establishing your own unique brand is a very particular and complex challenge for business. A brand is much more than a logo. A brand is made up of multiple strands and layers, from products and packaging to customer service, and it is sometimes difficult to work out if your own understanding of your own brand bears any...

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Such is the rapid and relentless advance of online technology, it is worth recalling that it was only a matter of a decade ago that business finally acknowledged the necessity of having a decent website at all. Brochure sites as they are known - sites that basically give the visitor a bit of information about the organisation, details of...

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    There’s no denying that one of the biggest shifts online in recent years has been the uptake of Social Media. In fact, it’s estimated that 1 in 6 minutes online is spent on Social Media Sites. Blogs are a fantastic part of the Social Media landscape. They are an invaluable tool for forward-thinking organisations looking to attract new...

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When you’re charged with celebrating and informing people about the outstanding natural environment of the country’s second biggest county, taking in moorland to coast, the creation of a comprehensive and creative website was needed to do it justice. Devon Wildlife Trust (DWT) recently brought Optix Solutions in to completely overhaul the charity’s six-year-old web presence, and create a resource...

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For charities to survive and prosper it is vital that they retain the goodwill of their existing supporters and earn that of potential new donors. Transparency is a key element in achieving these objectives for charities of all descriptions. After all, the majority of the money that enables them to do their work ultimately comes out of the general...

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Dakar Challenge is all about the spirit of adventure and the opportunity to do something truly different for a few weeks of your life, and the website Optix has designed for the challenge organisers is all about reflecting that. Organiser and self-styled ‘Crap Car Svengali’ Julian Nowill first got together a group of 55 ‘bangers’ in various states of...

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