Blog

For charities to survive and prosper it is vital that they retain the goodwill of their existing supporters and earn that of potential new donors. Transparency is a key element in achieving these objectives for charities of all descriptions. After all, the majority of the money that enables them to do their work ultimately comes out of the general...

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Dakar Challenge is all about the spirit of adventure and the opportunity to do something truly different for a few weeks of your life, and the website Optix has designed for the challenge organisers is all about reflecting that. Organiser and self-styled ‘Crap Car Svengali’ Julian Nowill first got together a group of 55 ‘bangers’ in various states of...

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At Optix Solutions we have made it central to our mission to help our clients understand and take full advantage of the ways in which Social Media is transforming the way we do business and the ever increasing opportunities this presents. With 400 million registered users worldwide and over 24 million in the UK, second only to the US,...

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If doing business online was as simple as putting up a nifty looking website and an online shop then we would all be dotcom millionaires. Unfortunately it’s not that simple, as many businesses, especially in highly competitive marketplaces, have discovered to their cost. Intelligent online marketing focuses not just on providing product information and the means to buy, but building...

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For almost 4 years now since the release of Internet Explorer 7, Optix Solutions has continued to offer backwards compatibility with older and out-dated browser versions - specifically the one that causes a lot of aggravation for web designers worldwide, Internet Explorer 6. There was a time when Internet Explorer 6 dominated the market. Now, with upgrades from Microsoft...

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