Thirsty Work to Launch New Site with Optix Solutions

Optix Solutions have been selected to undertake the web design and development of a new website for South West water cooler leaders, Thirsty Work.

Thirsty Work offer drinking water solutions including mains-fed and bottled water coolers, boilers, water fountains and three-way filtered taps, and help the local community by supporting local charities and events. 

With a relatively old site that has seen no revenue and very few enquiries, Thirsty Work came to Optix Solutions to see how we could help. 

Their new site needs to:
–    Convert visitors in to customers
–    Allow customers to pay online 
–    Help them become recognized as the number one water solutions supplier in the South West

Director of Optix Solutions, Alastair Banks, says: ‘We’ve been wanting to work with Thirsty Work for a while now and are so excited to be involved in the project. Our business ethos aligns closely with theirs and we can’t wait to get started.’
We’ll keep you posted and reveal the new site soon!

Got a project you’d like quoting on? Check out our Project Planner

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8 reasons to come to an Optix Workshop

On the 30th of June, we are holding 2 workshops: 

  • Driving Results through Digital, 10am-12pm
  • Creating the Perfect Website, 1pm-3pm

And here is why you should come along…

  1. Expert speakers – we love passing on our 15 years of knowledge and sharing the highs and lows of starting an online journey. As well as being Google Partners we are also RAR recommended – which we achieved by receiving glowing reviews from our clients.
  2. Insights – you’ll get an insight in to how an agency runs and the types of processes we’d recommend to businesses starting digital.
  3. Get inspired – feed off our passion and mirror this when growing your business online. As well as excelling the business as a whole, our team take time outside work to improve on their personal brands and ‘team brands’. Have you seen Director Alastair’s vlogs? Or the digital marketing team’s blog? 
  4. Get seen – we’ll help you get started about thinking how you can get your business seen on search engines through a number of methods
  5. Lunch – if you opt for both sessions lunch is included! If not there will still be refreshments available to keep you going
  6. Learn best practices – you’ll come away with loads of ideas you can implement into your marketing straight away which won’t just improve what you already do but also optimize your digital presence in the future.
  7. There’s proof they are worthwhile. “Another great workshop today, really informative and we took a lot away – thank you.” – Aspect Windows
  8. Network – with other like-minded businesses to share experiences and connect.

There are limited spaces, so if you are interested…

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South West Highways Launch Slick New Website

Optix Solutions won the tender to design and build the new website for South West Highway’s as part of a strategic rebrand and development to become SWH Group.

SWH Group provides a broad range of services, including highway and road maintenance, building construction, civil engineering, training and sign manufacturing. The aim of the website was to showcase the different services clearly and highlight prestigious projects completed throughout the region, as well as telling the company’s story and showing its passion for giving back to the local community. 

Optix Solutions Director, Alastair Banks said: “Through regular project meetings involving key stakeholders, a strong relationship has been created which has resulted in a real team effort to produce a website that is modern, clear and reflects SWH Group’s core values.”

A number of new sections were implemented on the site including:

  • A visual case studies module exhibiting completed projects which can be filtered by type.
  • A training zone advertising over 20 courses, including the option to apply.
  • An ‘Our People’ section to give users an insight to core employees within the business, including contact details.

View the new website here and let us know what you think! 

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Do you need a new website?

Before you even consider whether to build a new website, you need to ask yourself if you even need one? It's a broad and daunting question so we’ve picked out the top 4 questions you need to consider when deciding if you need a new website or not…

Is your site responsive?

The term ‘responsive design’ means that the website is designed to provide optimal viewing across multiple devices and browsers.  

The facts: 

  • 60% of internet accessed is via a mobile device
  • 87% of millennials (18-34 year olds) never separate from their devices
  • Since April 21st last year, responsiveness has been a ranking factor on Google and is likely to become more prolific as time goes on

Test it

The fastest way to test if your website is responsive is to open up your site and using your mouse drag the bottom right corner of your browser to the left. If your site adjusts to the new dimensions of the browser, your site is most likely to be responsive.

You can also use this handy tool, courtesy of Google: https://www.google.co.uk/webmasters/tools/mobile-friendly/

Can you edit content?

The key to keeping your site up to date is a good, robust Content Management System (CMS) which allows you to add and edit content, this can be in the form of pages or a blog for example.

The facts: 

  • 73% of content writers plan to prioritize creating more engaging content in 2016
  • 60% of customers say they feel more positive about a brand after reading custom content on its site
  • Blogs generate 97% more inbound leads than sites without them 

Test it

This is easy to test – if you can edit your site from an admin area, then you have a CMS in place. Check any limitations that may be in place.

Do you prefer your competitor’s site or is your own outdated?

Website envy is a given, however, if you are finding yourself continuously amazed and jealous of your competitor’s site then it’s time to review your own. 

The facts: 

  • 88% of online consumers are unlikely to return to your site if they’ve have a bad experience (too many clicks, slow loading etc.)
  • 48% of people allege a website’s design as the number one factor when deciding the credibility of a company
  • 94% of user’s first impressions are design related

Test it

Check out your competitors and see what you think… It’s also a good idea to ask a few people to test your site and see how many clicks it takes to get to their destination, the less the better.

Can your site be found easily?

Whether it be a service or product, how can you expect customers to buy from you if they can’t even find your website? 

The facts: 

  • The top 5 results on search engine results pages (SERPs) get 75% of all clicks
  • 93% of online experiences begin with a search engine 
  • 75% of users never go further than page 1 on SERPs to find what they want

Test it

Open a new browser tab in ‘incognito mode’ and go to Google. Type in a few phrases you’d like your website to be found for. Where does your website appear (if at all)?

Want to know more?

Find out more about our website design and development process here.

 

Resources:
www.sweor.com blog.appboy.com smallbiztrends.com blog.skyhookwireless.com www.searchenginejournal.com 
blog.hubspot.com/insiders www.imaginepub.com

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Our New Brand

Last month at our annual seminar, we revealed our new branding, we’ve had great feedback and are very excited to get it all wrapped up. 

Having had our current brand and website for too long to remember, it was time to create something that truly reflected Optix’s mentality and work ethic. We are used to creating new brands and websites for our clients but doing our own proved to be quite difficult which is always the way when something is so close to the heart.

Our Core Values

Narrowing down our new core values to just the recommended three, we finally came up with the ones we felt encompassed everything we, as Optix, aim to be.

Delight – we strive for excellence and exceed expectations

Engage – we use our passion, knowledge and creativity

Support – we care about our clients and each other

Our Mission Statement

Together, we improve digital experiences

Our “Why”

We love sharing our knowledge and enthusiasm with likeminded colleagues, individuals and businesses.
Together, we enjoy understanding and solving challenge in order to achieve and share success

The Logo

Originally, Optix used a rubber duck as part of the logo, which led on to even starting a collection of toy ducks! The new, mature duck shows how we have evolved as a company of experts. We also thought the duck flying and spreading its wings was a nice metaphor for how we can help companies on their online journey.

Before & After

The Colour

Having exhausted the “Optix Blue” for years, we wanted to find a colour that exuded warmth and energy whilst also grabbing the attention of clients and the public. The coral used also provokes the feeling of ‘being nurtured’, something we hope all our clients feel when working with us. 

Before & After


The Font

We’ve used two fonts in our new branding: Brandon Grotesque and Open Sans. 

Brandon Grotesque was originally designed by Hannes Von Dohren, Director of HvD Fonts and is said to be inspired by geometric-style sans serif faces – popular in the 1920s and 1930s. Brandon Grotesque is a clean, crisp font which we felt reflected our design style.

Open Sans is described as a ‘humanist sans serif’, created by Steve Matteson, famous for his font family Segoe used on Microsoft Vista. Open Sans is a legible and friendly font which compliments the more formal Brandon Grotesque font perfectly.

Before & After

The Website

As most of you reading this will know, our old site was… well, old. We pretty much scrapped the whole site and created a new one from scratch. With a large focus on usability and a clean interface we kept it simple, friendly and modern. We’ll be posting again in the near future specifically about how we went about creating our new website and why we designed it the way we did.

Before & After

It’s been a whirlwind of a month for Optix, along with our branding and new site going live we are also starting to focus a lot more on our own marketing – watch this space and follow us on Twitter for more updates!

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