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Archive for the: "Company News" category

Why content marketing is essential for building your audience

Posted by Lisa Watson on November 21st 2012 in Company News, Online Marketing

Back in 2008 when Seth Godin declared that “content marketing is the only marketing left” we furiously nodded our heads in agreement. Ever since, we’ve “drummed on” about how important having quality content is so it came as no surprise to us when Google updated its search algorithm (which determines where a webpage ranks in search results) earlier...

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Support Nick in his 10,000ft skydive for the Muscular Dystrophy Campaign

Posted by Lisa Watson on November 15th 2012 in Company News

Next March, our Head of Development at Optix Solutions, Nick Watson will be plummeting 10,000ft to help raise money for the Muscular Dystrophy Campaign…Crazy we know, but it’s all for a fantastic cause. Nick will be among 100 daring individuals that have signed up as part of 'Team 100' who will carry out the skydive on the 1st and...

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Workshop: Drive traffic to your website through SEO - We are back by popular demand!

Posted by Lisa Watson on September 28th 2012 in SEO, Company News

Want to know how you can make changes to improve your website’s visibility through Search Engine Optimisation (SEO)? Want to understand how Google rank their pages so that you can make your website appear higher up the pages on Google? If so, then come to our free workshop that will explain how you can do exactly that. There...

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Flybe choose Optix Solutions

Posted by Lisa Watson on August 23rd 2012 in Company News

Earlier this year Flybe, Europe's largest regional airline, announced a significant brand and product repositioning under the strapline 'Making flying better'. This heralded the start of a series of initiatives the forward-thinking team at Flybe will be implementing throughout 2012, to positively differentiate them from their competitors. One such initiative was the redesign and development of Flybe's online presence...

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How to ensure your web provider is doing the best for you

Posted by Charlie on August 13th 2012 in Company News

I have now been working in the web industry for a year or so, so I thought I would share a few of my thoughts in a series of blogs, which I hope will allow you to get more out of your web supplier. I want to highlight the most common issues prospects have discussed with me and provide...

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Optix Team Member takes on the Charity Crayon Challenge for Devon Air Ambulance Trust

Posted by Lisa Watson on July 30th 2012 in News, Company News

Amanda, Social Media Consultant and PA to Alastair here at Optix, is looking to raise funds for Devon Air Ambulance Trust Having previously undertaken more physical feats, this time she's chosen to dispense with her dignity and go for all out embarrassment. Amanda said 'I recently wore a crayon costume to a fancy dress party and, despite being surrounded by...

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