Gaining insight into how organisations are using Social Media

Onwards & Upwards for OptixFROM huge multinationals to small start ups, confusion still reigns in business as to how to join the social media revolution and tap into its vast marketing potential.

Just as social media is transforming the way individuals communicate with each other, the business community is increasingly asking itself just how to it can best harnessed social networking in order to drive everything from brand promotional and increased sales to improved customer services.

The potential for Social Media – Twitter, Facebook, YouTube, Linkedin etc… – to open up previously untapped markets, promote products, keep in touch with existing customers and build partnerships with other businesses and organisations is the subject of constant debate.

However, evidence on exactly how businesses are using social media and which sectors are embracing it and which are not is still sketchy.

Devon-based Online marketing specialists Optix Solutions recently launched a comprehensive survey aimed at gathering an accurate, up-to-the-minute picture of business’s experiences of social media, both good and bad.

The multiple choice questions look at areas such as why your business does or does not use social media, how many employees are engaged in it and what problems your organisation has experienced in implementing a social media strategy.

Optix’s comprehensive online survey will provide the basis of a White Paper report on how effectively businesses are harnessing social networks as part of their online marketing strategies and internal communications, to be published later this year.

“Using Social Media effectively requires businesses to engage with potential customers in an entirely new way,” explains Optix director Alastair Banks.

“Social networking is very different from conventional marketing. It’s not about hard sell, it’s about opening up a dialogue with people, not just to let them know about your products, brand or what you do, but also to let them tell you what they want and learning and adapting accordingly.

“When properly employed, Social Media provides a vast opportunity to business to reach new audiences, nationally and globally, and with it increase profits.


“But it has to be done right. It is no good adding social media technology to your website if you don’t really understand how to engage with it. We want to find out exactly how businesses are rising, or otherwise, to this latest technological challenge.”

All businesses are invited to take part, even if they are not currently using Social Media at all. Reasons for not getting involved in social networking are of just as much interest as the experiences of businesses that have made Social Media part and parcel of everyday operations.

The idea for the report came from the Like Minds conference held earlier this year, of which Optix were proud sponsors, which brought together some of the country’s leading Social Media and Online Marketing experts.

Optix have received responses from the likes of Microsoft, Hospiscare, Devon and Cornwall Police Authority, South West Water and the Big Lottery Fund, but would like to hear from as many businesses and organisations as possible nationwide, regardless of size, industry or location.

To participate in the Optix Social Media Survey, please visit

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Onwards and upwards for Optix Solutions!

Onwards & Upwards for OptixIt is always pleasing to get credit for hard work, innovation and excellence, and all of us at Optix Solutions were proud to have received two such forms of recognition from the world of business last month.

The first of these came in the shape of being short listed by the Federation of Small Businesses Devon Region for its third annual Enterprise and Endeavour Award, the winner of which will be announced at a ceremony in Torquay next month.

The icing on the cake followed soon after, with news that Bristol Media have named us as one of the 100 most creative companies in the South West.

We believe these accolades are reward for our commitment to seek ever more innovative and creative methods of doing business, particularly in harnessing social media to build alliances and develop joint ventures with a wide and diverse range of relevant partners.

We also practice what we preach, empowering our whole team to use the likes of Facebook, Twitter and LinkedIn to establish on-going dialogue with clients and pass on those ‘strokes of genius’ that can help us exceed their expectations and give customers that vital edge over the competition.

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Introduction to the Use of Social Media in the Charity Sector

Optix Solutions are pleased to announce that we have been invited to deliver a presentation introducing Social Media to Charities throughout the South West.

Organized by Jackie Dawkins, Director of Shine Charity Recruitment the event will take place on Thursday 27th May, at Everys Solicitors in Exeter, between 4 and 6pm. Alistair Gleave, Optix Solutions’ Business Development Manager, will be joining forces with James Barisic, Charity Law Solicitor at Everys Solicitors, and speaking at the seminar.

This is an exciting opportunity for local charities to learn how to embrace Social Media in order to improve following, raise additional funds, increase volunteer numbers and engage with the local community.

  • Have you heard of the Karmic Flute? Fundraising for Devon Air Ambulance Trust following a theft from a charity shop. £265 raised in a matter of days thanks to the power of Twitter and jamesmb!
  • Have you thought how you could increase your following by utilizing Facebook, YouTube or LinkedIn?

Well we have and would love to share our ideas and success stories with you. Take a look below at the review from Matt Young, Heart Radio DJ, from our previous presentation.

Please come along to this free event and find out how your Charity can benefit from the use of Social Media.

Don’t delay, book today! Places are limited and in demand.

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Optix Solutions – we’re on the shortlist!

Optix have had some exciting news in the office today. We have been shortlisted for an Award by the judges at the Federation of Small Businesses This is the third year that the FSB have held their annual awards and Optix have been shortlisted for the Enterprise and Endeavour category.

Optix has been selected as a result of our innovative ways in doing business through partnership working and joint ventures alongside the integration of social media through the business. The recession has been tough on us all and we have had to develop a strategy to alleviate the downturn and build upon our strengths. We don’t ‘do’ recession at Optix HQ 🙂

One of the main things we have done is to improve our new ‘people-to-people’ approach. Our Social Media Strategy is central in allowing our staff (not just Account Managers) to communicate with clients & prospective clients on the major social networking sites such as Twitter/LinkedIn/Facebook. This has helped reinforce our Brand values & knowledge which ultimately has lead to strong strategic alliances. Our greatest successes have been in the growth of our partner base which we intend to grow further over the next 12 months. We have built strategic alliances with graphic designers, marketing companies and IT business locally, all of which require partners in web & online services.

We also know that to succeed on the outside we have to invest on the inside. One of our main strategies for business survival (and growth) has been investment in our staff. This has been in the form of training and in listening to and implementing staff ideas. Each member of staff is given the empowerment to “amaze” clients, if they feel there is something they can do to exceed a client’s expectation they are encouraged to do so. Word of mouth and referral is very important to us and we recognise the importance of super-happy clients for this to work.

The awards ceremony will be hosted by David Fitzgerald from BBC Radio Devon on 4th June, in Torquay.

Watch this space for an update on the results!

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Optix’ Not So New Year’s Resolutions!

Ok so it’s not exactly the New Year anymore but hey we’re busy here at Optix HQ 🙂

So at the beginning of the year we got the staff together and put together our New Year’s Resolutions for the company – we thought we’d share these with everyone – here they are:

  • Continue to increase support for our chosen charities
  • Strive to constantly improve all processes and services in our business
  • Offer regular partner support and education to people that refer us
  • Offer regular value through seminars, videos and downloadable PDF’s
  • We fully recognise that our success is completely reliant on the success of our clients and it underpins everything we do. This year we are looking to work even more proactively with our clients to help them achieve their goals
  • ROI – Help educate all of our customers on what ROI is in their businesses and how they can go about measuring this online
  • Continue to provide a fun and friendly office environment – we embrace banter
  • More ‘Team Time’ – Organise regular ‘away mornings’ for Optix staff to bond and come up with fresh new ideas

So there you have it – Our Not so New Year’s Resolutions. If you get the chance pop by and see us for a coffee – we’d love to see you 🙂

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