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Showing posts by Lisa Watson

A wedding planner's dream website: Meet Westcountry Wedding Guide

Posted by Lisa Watson on December 13th 2012 in Design, Company News

When Westcountry Wedding Guide came to us for the redesign and redevelopment of their website, it was clear it need modernising. The owner Katherine Spicer, wanted something that was not only innovative and appealing but that would meet the two core objectives of the website: To provide a useful search facility for individuals to plan their wedding To provide a...

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YouGen win the WWF Green Game Changer Award & 5 tips to get your business greener in 2013

Posted by Lisa Watson on December 12th 2012 in News

Last month our client YouGen, one of the UK's leading renewable energy websites for home and business owners, was announced the winner of the WWF Green Game Changer Award 2012. YouGen are not only sustainable in their approach to business, but encourage and inspire other businesses and even whole societies to become ‘greener’. So why is 'being green' important...

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Christmas Opening Hours 2012

Posted by Lisa Watson on December 5th 2012 in News, Company News

After a really fantastic year, the Optix team will be taking some time off over Christmas to enjoy some hot mulled wine and tasty mince pies. Please note that our offices will be closed from 5:30pm on Friday 21st December 2012 until 9am Wednesday 2nd January 2013. During this time our support services will be limited to email. If you...

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Why content marketing is essential for building your audience

Posted by Lisa Watson on November 21st 2012 in Company News, Online Marketing

Back in 2008 when Seth Godin declared that “content marketing is the only marketing left” we furiously nodded our heads in agreement. Ever since, we’ve “drummed on” about how important having quality content is so it came as no surprise to us when Google updated its search algorithm (which determines where a webpage ranks in search results) earlier...

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3 Simple tips to kick-start your Search Engine Optimisation (SEO)

Posted by Lisa Watson on November 15th 2012 in SEO, Online Marketing

The myth that Search Engine Optimisation (SEO) is some kind of ‘black art’ and that there is nothing you can do to improve it really is exactly that…a myth. The truth is you can do some basic things yourself. To help you get started, here are 3 simple tips. The key is to always be proactive and to get...

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Support Nick in his 10,000ft skydive for the Muscular Dystrophy Campaign

Posted by Lisa Watson on November 15th 2012 in Company News

Next March, our Head of Development at Optix Solutions, Nick Watson will be plummeting 10,000ft to help raise money for the Muscular Dystrophy Campaign…Crazy we know, but it’s all for a fantastic cause. Nick will be among 100 daring individuals that have signed up as part of 'Team 100' who will carry out the skydive on the 1st and...

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