Showing posts by Lisa Watson

Is Your Website Ready For Google’s Big Mobile Update?

Posted by Lisa Watson on April 29th 2015 in Social Media, SEO, Mobile Marketing, Digital Marketing

Usually when Google announces an update it comes with little, if any, warning at all. However, Google recently announced, "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results." Whilst Google have been...

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Facebook Kills Off Organic Reach for 2015

Posted by Lisa Watson on February 6th 2015 in Social Media, Online Marketing, Mobile Marketing

The average post by a Brand on Facebook is only seen by 2% of that Brand's followers. Anyone who reads about SEO will have heard the phrase "SEO is dead" numerous times despite the fact that SEO is alive and well (various methods and tactics are dead but that's a post for another day...). So I was skeptical when...

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Cookies. One Website. One Cause

Posted by Lisa Watson on November 18th 2014 in Company News

Local Website Design and Digital Marketing Company, Optix Solutions, have recently become involved in a project to help raise money for Children’s Hospice South West. The project involves selling as many cookies as possible to businesses in and around the Devon area, the cookies can be ordered over the phone or online, and are freshly baked and delivered to the...

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What Video Hosting Platform Should I Use?

Posted by Lisa Watson on June 9th 2014 in Video

After hours of filming, editing and rendering you have finally created the perfect video. It's all polished and ready to go, but what platform should you put it on? You know you want it on your website, but you aren't sure whether or not you should be uploading it to YouTube or Vimeo (and then embedding it into your...

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How to get your brand to appear on the right of Google's search results...

Posted by Lisa Watson on July 31st 2013 in Online Marketing

Ever wondered how the likes of the BBC get their brand to appear on the right hand side of the Google search when you type in their brand name? Here on the Optix Solutions blog we have developed some guidelines to help you to get your brand to do the same. The Power of Google+ With Google increasingly pushing for...

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Red Rocket: Making an offline brand a success online

Posted by Lisa Watson on May 2nd 2013 in Design

The key for any branding agency is to encapsulate a distinct, consistent and engaging message that represents an offering; in what can often be a saturated marketplace where competition is rife. So the question is, how do you ensure that the success of a brand offline is replicated online? This question is one that the team at Red...

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