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Showing posts by Kristen Sousa

YouGen is honoured with web vote award

Posted by Kristen Sousa on March 5th 2010 in Uncategorized

Click here to see the original article, as it appeared in the Express & Echo A WEBSITE founded by an East Devon woman has been voted as the winner of the green living advice category in the Green Web Awards. YouGen, which aims to help people work out whether or not renewable energy is appropriate for their house, was running...

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Like Minds Social Media Survey - We need your help!

Posted by Kristen Sousa on February 27th 2010 in Social Media, News, Company News

In partnership with Like Minds, Olivier Blanchard and Trey Pennington – Optix Solutions are pleased to present the Like Minds Social Media Survey 2010. Our goal for this document is two fold. Firstly, that it will become a resource for people practising Social Media so they can show existing and perspective clients what is happening and secondly, we want...

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An introduction to our Online Marketing team

Posted by Kristen Sousa on February 17th 2010 in Online Marketing

Ever since our inception over ten years ago, we at Optix have sought to stand out from our competitors by bringing a business-orientated approach to everything we do. We see our job as creating web presences for businesses that are not seen as a cost but a guaranteed investment, an investment that can be individually crafted to generate sales...

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Ink2Paper - A Search Engine Optimisation success story

Posted by Kristen Sousa on February 17th 2010 in E-Commerce, SEO, Online Marketing

Exeter-based Ink2Paper.com’s continued growth is based on three central tenets; unrivaled customer services, extraordinary product quality and a web presence that that is not just easy for people to navigate and use but that also keeps them engaged throughout their visit. As an internet-based business, it goes without saying that Ink2Paper’s website is its lifeblood and principal means of...

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Conversion Optimisation

Posted by Kristen Sousa on January 20th 2010 in E-Commerce, Online Marketing

Conversion rate optimisation (CRO) is the goal of all e-commerce professionals and their clients, and the latest online market figures make it easy to understand just why. 2008 saw a single year increase in online sales of 16% across the market. Since 2000, Internet sales have risen by 3,500% to £42bn and it’s expected that by 2010 this figure...

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P2P - The New Way to do Business

Posted by Kristen Sousa on January 20th 2010 in News, Online Marketing

The impact of social media and social networking has gone far beyond enabling individuals to share information quickly and easily with friends and colleagues. Social Media is having a fundamental influence on the way new and forward-thinking companies actually find and conduct business. After Business to Business (B2B) and Business to Company (B2C), we now have a new business...

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