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Showing posts by Hanna Skillern

What are the Benefits of Email Marketing?

Posted by Hanna Skillern on May 27th 2016 in Online Marketing, Digital Marketing

Reach your audience with email

With email becoming one of the largest and most successful marketing tools, we have a look at why you should be embracing email marketing. Return on Investment (ROI) Compared to other channels of marketing, email is relatively cheap, giving you a great opportunity to maximise your ROI. It is reported that people who buy products marketed through email, spend 138%...

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Gaining Work Experience in the Digital Marketing Industry

Posted by Hanna Skillern on May 26th 2016 in News, Jobs

Chris Mastris Digital Marketing

A few weeks ago, Chris Mastris completed an 8 week work placement with us after he tracked us down on social media and asked if we had any vacancies. We asked Chris a few questions about his time with Optix Solutions. Who are you? Although I’m now interested in digital marketing, I previously studied biology at the University of Exeter,...

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South West Highways Launch Slick New Website

Posted by Hanna Skillern on May 25th 2016 in Design, Development, News

South West Highways Launch Slick New Website

Optix Solutions won the tender to design and build the new website for South West Highway’s as part of a strategic rebrand and development to become SWH Group. SWH Group provides a broad range of services, including highway and road maintenance, building construction, civil engineering, training and sign manufacturing. The aim of the website was to showcase the different...

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Digital Marketing Jargon Made Easy

Posted by Hanna Skillern on April 26th 2016 in SEO, Online Marketing, Digital Marketing

Digital Marketing Jargon Made Easy

Here at Optix we are so used to talking about our services, we often use words or abbreviations to describe tactics and actions and forget not everyone has a digital marketing dictionary handy! We’ll be producing a series of blogs to explain what these shortened terms mean.  AdWords AdWords is Google’s advertising service. It allows businesses to display ads on...

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Digital Marketing Work Experience at Optix

Posted by Hanna Skillern on April 20th 2016 in Online Marketing, Company News, Digital Marketing, Jobs

Last week we had Brad Croasdell join us for a week of work experience after he asked Al what qualities were needed from a digital marketer at our seminar in February! We asked Brad a few questions about his time with Optix Solutions.  Who are you? I hail from Cumbria in a little town called Appleby-in-Westmorland. I began studying Marketing...

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Do you need a new website?

Posted by Hanna Skillern on April 6th 2016 in Design, Development, Online Marketing

Do you need a new website?

Before you even consider whether to build a new website, you need to ask yourself if you even need one? It's a broad and daunting question so we’ve picked out the top 4 questions you need to consider when deciding if you need a new website or not… Is your site responsive? The term ‘responsive design’ means that the website is...

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