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Showing posts by Hanna Skillern

A/B Testing Your Emails

Posted by Hanna Skillern on July 18th 2016 in Online Marketing, Digital Marketing

A/B Testing Your Emails

The term A/B testing is effectively marketing jargon for an experiment with two variants. In an email campaign you would typically create two of the same emails but each with a different component.  For example, you might change the email subject line or an image within the email body but keep everything else the same. You would then send...

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Why you should be using content

Posted by Hanna Skillern on July 14th 2016 in Digital Marketing

Why you should be using content

Left with a blank page when asked about content marketing? Don’t know where to make a start? You’re not the only one. More often than not when asked about content marketing, people will look to the person next to them for the answers, it is an area that can cause a lot of wariness and confusion due to the...

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How to Write an Excellent Email Subject

Posted by Hanna Skillern on June 29th 2016 in Online Marketing, Digital Marketing

How to Write an Excellent Email Subject

Did you know that 75% of your email success is gated by your subject line? Whilst the content of your email is key to persuading your audience to use your product or service, the subject line will be what persuades your customers to open the email in the first place. This blog post is all about avoiding the many...

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The Benefits of Digital Marketing - The Basics

Posted by Hanna Skillern on June 14th 2016 in Social Media, Online Marketing, Digital Marketing

The Benefits of Digital Marketing - The Basics

Digital marketing entices people to take favourable action With digital marketing you can encourage your prospects, clients and followers to take action; whether that is to visit your website, download and rate resources or buy your product. You can also create a space for your audience to provide feedback which is visible to your market thus enhancing the prospects...

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8 reasons to come to an Optix Workshop

Posted by Hanna Skillern on June 6th 2016 in Design, News, Company News, Digital Marketing

digital marketing and website event - exeter

On the 30th of June, we are holding 2 workshops:  Driving Results through Digital, 10am-12pm Creating the Perfect Website, 1pm-3pm And here is why you should come along… Expert speakers – we love passing on our 15 years of knowledge and sharing the highs and lows of starting an online journey. As well as being Google Partners we are also RAR recommended...

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What are the Benefits of Email Marketing?

Posted by Hanna Skillern on May 27th 2016 in Online Marketing, Digital Marketing

Reach your audience with email

With email becoming one of the largest and most successful marketing tools, we have a look at why you should be embracing email marketing. Return on Investment (ROI) Compared to other channels of marketing, email is relatively cheap, giving you a great opportunity to maximise your ROI. It is reported that people who buy products marketed through email, spend 138%...

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