Showing posts by Dan White

Optix Solutions takes Flight

Posted by Dan White on February 16th 2016 in Company News

Well things are looking a little different around here. There’s a new website. A new event. Plus, did we mention we have a new brand? So say hello to the new version of Optix Solutions. Gone are the days of the Rubber Ducks. Fun though they were, both the duck, our values and our work have all evolved over the...

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What to do About Google Shopping?

Posted by Dan White on January 25th 2013 in SEO, Online Marketing

In May, Google announced that the UK would lose its free shopping channel. While this has angered many users, with some arguing this goes against Google's previous statements regarding 'paid inclusion', the fact remains that policyIS changing, and you need to make an informed decision about what to do next. "On May 31, we announced a new initiative...

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Christmas Has Come Early to Google

Posted by Dan White on October 22nd 2012 in SEO, Online Marketing

People are searching for "Christmas gifts" much earlier this year in comparison to previous years all the way back to 2006. Below is the evidence and a little analysis: Search trends for "Christmas Gifts" and a host of other Christmas related keywords have seen a steep increase as early as late July this year. This could be people looking for bargains...

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Campervan Hire Experts

Posted by Dan White on August 30th 2012 in Uncategorized

Optix Solutions is proud to be working with the VW Campervan Hire Experts "O'Connors Campers". The team at O'Connors are fantastic to work with, they are forward thinking and provide among the best VW Campervan hire experiences available in the UK. We will be helping them 'stand on their feet' and market their excellent service online. A tour of the...

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RIP Google Product Search: Hello Google Shopping

Posted by Dan White on June 1st 2012 in E-Commerce, SEO, News, Online Marketing

Google has recently announced that from Fall 2012 businesses will need to pay the search giant to have their products included in Google Shopping (originally known as Froogle). Since first launching the service it has been completely free and relatively easy for businesses to add their products, allowing the “small guys” to compete on a level playing field...

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SEO and "Ads Above the Fold"

Posted by Dan White on March 8th 2012 in Design, SEO, Online Marketing

We recently helped a friend of the company with some information about one of Google's Algorithm (Algo) changes/updates. The Advertisements Above the Fold factor. This is what we had to say: Any Google update is designed to prevent low quality websites ranking (or rather rank high quality websites first). The “advertisements above the fold” layout Algo is an example of...

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