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Asos Offers Live Chat with a Stylist

Posted by Optix Solutions on November 26th 2013 in Online Marketing

When we visited Hubspot's Inbound Marketing conference back in October I was really interested to hear Will Critchlow from Distilled talk about Live Chat. Will said that using Live Chat helped Distilled to understand their user-base by interacting with them one-on-one during the early days of the agency. As well as giving them valuable insights this helped their...

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End the Week on a High With Optix Fridays

Posted by Optix Solutions on November 5th 2013 in Design, Development, Social Media, SEO, E-Commerce, Online Marketing, Company News, Mobile Marketing, PPC

At Optix we simply can’t stop inspiring businesses and organisations to make the most of digital marketing – we’re just passionate about what we do. In the fast-changing world of online marketing it is not always easy for business to settle on the right mix of digital marketing. Clients typically find themselves grappling with questions such as: Should I concentrate on...

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Get Insight on the Effectiveness of your Website

Posted by Optix Solutions on November 4th 2013 in Design, Development, Company News

Your website might look great, but if your customers find it hard or confusing to navigate and use, chances are you will lose them to one of your competitors. After all, they're only a click away. The average visitor length of stay on a web page is just eight seconds. If a visitor can’t quickly find what they are...

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Can Your Business Afford to Ignore the Facebook Factor?

Posted by Optix Solutions on October 31st 2013 in Social Media, Online Marketing, Company News

Whether you are a Facebook fan or Facebook-phobe in your personal life, if your business is selling a product or service to the general public the reach of Facebook as a potential communications and marketing tool simply cannot be ignored. In case you were in any doubt, here are some facts: With 1 billion members worldwide, 33 million in...

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Google announces new Algorithm called Hummingbird

Posted by Optix Solutions on September 27th 2013 in SEO, Online Marketing

Yesterday Google announced that they have launched a brand new Algorithm called Hummingbird which has already been live for around a month. Most changes we see such as Panda and Penguin are “updates” but this is a completely new Algorithm and the biggest change since 2001 according to Google's Amit Singhal. What’s changed? The changes are focused on...

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Introducing Optix Fridays

Posted by Optix Solutions on September 4th 2013 in Design, Development, SEO, E-Commerce, Online Marketing, Company News, Mobile Marketing, PPC

As an agency we have always delighted in informing and educating our clients. We simply love enthusing about the opportunities digital marketing offers. There are many digital marketing practices that can help a business achieve objectives but the question is, what should I be investing in? Email marketing? Social media engagement? Search engine optimisation? Content creation? Optix Fridays have been...

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