An Introduction to Social Media for Charities

Posted by on November 20th 2009 in News

Earlier this year we were invited by Jackie Dawkins of Cathedral Appointments to join forces with James Barisic of everys Solicitors to deliver a presentation introducing Social media to Charities throughout the South west. We are pleased to report that the event, which took place on November 18th, was a great success. Following are a few highlights: - Today’s web is all about Social media – which, in turn, is all about sharing, engaging and communicating with like-minded individuals - Social networks and blogs are the 4th most popular online activities – beating personal email - Through a plethora of tools and features, including discussions forums, blogs, videos, photos, instant messaging, etc…. these sites quickly become a part of the day-to-day life of their users, who develop a rapport with, and trust in, fellow members. Optix Solutions client Devon Air Ambulance Trust PR Manager Sarah Burden summed up the importance of embracing and having a Social media strategy with the following quote: "Our target audience is the entire community, all ages, interests and abilities; people have the highest expectations of us for transparency and accountability; we need to raise funds, friends and corporate supporters; we have merchandise to market; we need to involve and support volunteers and supporters; we need to report our activities." Special thanks again to Jackie Dawkins and her team at Cathedral Appointments for inviting us to present. I am sure everyone will agree with us when we say that James Barisic was a fantastic co-host throughout the night – thanks for being so fun to work with James. And last, but by no means least, to our very own Alistair Gleave from all us here at Optix – well done. To learn more about how Optix Solutions can help you with the implementation of a Social media strategy for your organisation, why not call us today on 01392 667766?
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