An introduction to our Online Marketing team

Ever since our inception over ten years ago, we at Optix have sought to stand out from our competitors by bringing a business-orientated approach to everything we do.

We see our job as creating web presences for businesses that are not seen as a cost but a guaranteed investment, an investment that can be individually crafted to generate sales and brand awareness; to boost profits rather than eat into them.

If we don’t think something will be effective, we’ll show you something we think will be and always tailor our online solutions to match specific customer requirements.

We provide Search Engine Optimisation (SEO), Pay Per Click (PPC) and Email Marketing, Social Media strategies, Online PR and Conversion Optimisation on a both service only and monthly contract basis to a wide range of differing companies and organisations. It’s like having your own outsourced Online Marketing Department.

This all requires a multi-disciplinary approach incorporating technical, creative and marketing expertise, and as we thrive on establishing close relationships with our customers and don’t believe in skulking in the shadows, we thought that over the next few months we’d introduce you to our specialist teams and put faces to the names of the people behind Optix.

Our Online Marketing Team

Among those you may well find yourselves working closely with are online-marketing consultants Paul Collins and Dan Cave.

Paul and Dan work in tandem with the customer and account managers Alastair Banks, Alistair Gleave and Kristen Sousa to identify the client’s precise objectives and build online marketing strategies.

Paul joined Optix almost three years ago to develop the potential of our Search Engine Optimisation (SEO) service for an increasing number of clients.

Paul now oversees all Online Marketing for Optix. In 2008, he was awarded coveted Qualified Google Advertising Professional status in recognition of his ability to use AdWords to improve conversion rates on ads while at the same time driving more targeted traffic to a website.

Dan is a new addition, having joined Optix at the beginning of the year.

An experienced Online Marketing Consultant, his many talents also include SEO and PPC, usability and A/B testing in design, ensuring sites are supported across different browsers and comply with the latest web access standards and regulations.

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