A Brief History Of Us



Every digital marketing agency has a story… but none in Devon go quite so far back as Optix Solutions… The year was 1999 and Ricky Martin was livin’ la vida loca whilst three fledgling guys including Alastair Banks and James Dawkins were studying computer science at Exeter University trying to figure out what impact they will have on the world… fast forward a year – Eminem was the real slim shady and the internet connection was dial-up crrrrrrrkkkkssssssshhhhhhh, oh and the emo fringe was the hair trend of choice (which Alastair rocked for a few years!). 

So picture this, three lads with trendy hair-cuts wondering how they were going to use their computer science degrees. Passionate about tech and the internet they decided that Devon needed to be part of the internet revolution. And what better way to do that than help local businesses get online and get noticed! And so Optix Solutions was formed. (If you want a laugh, visit the way back machine and take a look at their very first website… those were the days…) 

On a side note: for some reason unbeknown to most of us here at Optix there was/is an obsession with ducks… even to this day, there are rubber ducks all around the office, so it was only fitting that every website of ours until now featured ducks… in fact when the company rebranded in 2016 the rubber duck was no more and a beautifully illustrated duck now flies through the logo. 


Our growth over the past 19 years has not been without its difficulties and we’d be lying if we said we hadn’t made mistakes along the way, including some more questionable haircuts but those 19 years of experience have enabled us to see when we or a client might be taking the wrong path and it’s allowed us to have the courage to stop, take a minute and reevaluate so we can choose the best direction for both ourselves and our clients. We’ve had some tremendous highs, with awards and recognition for entrepreneurship, being the best employers, websites we’ve created and having the coolest workspace! We’ve even had an Optix wedding!

The company has changed and developed over the years starting with just a few staff to now just under 20 experts in digital marketing and website development. Our team is more of a family, with a large proportion of our staff have been with us for over three years, a few have even reached ten.


We work with some incredible businesses including, The Met Office, Darts Farm, Devon Partnership NHS Trust and Michael Spiers, offering digital marketing as well as website development and just this year we’ve launched the South West’s first-ever Digital Academy to help train staff within our client’s businesses.

Our history makes us who we are, and we’re really proud of it, warts, way back machines and all. Everyone that joins us brings a new dimension to the business and is part of our makeup. If you’re looking to join an agency that puts its team at the heart of everything it does then we very much look forward to hearing from you.

*If you’d like to know more about our staff you can read interviews with Rich Moore our front end developer and tenure, Crystal Carter – Digital Strategist, Simon Key – Digital Team leader and Robin Mepstead – Head of Design on our blog

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