With video ads increasing purchase intent by 97%, and brand association by 139%, there is no doubt that now is the time for businesses to start participating in the use of video. When it comes to using video, content is key to the success of your video. Get it right and even the shortest of videos can inspire, engage, and even convey emotions in your audience. After all, look what happened when ‘Dollar Shave Club’ went viral back in early 2012…that’s right a whopping 12,000 visitors signed up for the service within 48 hours of the video going live on YouTube. CEO Michael Dubin said the company saw significant growth after they released the video, which now has more than ten million views on YouTube. Dubin said “We certainly saw an enormous amount of traction after the video. It actually crashed our site for a few hours.”
With the right content, there is no reason why you can’t carry out your own filming, so in order to get you started we have put together 5 tips to help get that ball rolling…
- Scene selection: When it comes to filming make sure you choose your scene carefully; if you are inside, check there are no objects in the background that could distract from what you are filming. If you are outside then try to pick a scenic location, free from any congestion in the background.
- Background noise: This is potentially one of the most crucial factors when it comes to filming. Always listen for background noise before you start filming, as any noise such as car vehicles, planes flying over-head or road works will seriously interfere with any voice presentation in the video.
- Get creative: In order to make your video as interesting as possible make sure you experiment by taking a variety of different ‘shots’. For example you may want to film what the presenter is talking about or the surroundings that they are in.
- Quality lighting: If you are indoors make sure you select artificial lighting that will effectively illuminate the object/area/individual that you are filming. Try not to film where there is a light source such as a window behind the object as this will make it dark. If you are outdoors then you will be limited on how much control you have over the light, but time of day and using reflector boards will help with light regulation.
- Don’t rush it: At the beginning and end of each shot make sure you hold the camera in position and record for a few seconds without any noise or movement, as this will make it easier to edit the video later on.
Do you have any questions about filming? Please comment below!