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Archive for July, 2013

How to get your brand to appear on the right of Google's search results...

Posted by Lisa Watson on July 31st 2013 in Online Marketing

Ever wondered how the likes of the BBC get their brand to appear on the right hand side of the Google search when you type in their brand name? Here on the Optix Solutions blog we have developed some guidelines to help you to get your brand to do the same. The Power of Google+ With Google increasingly pushing for...

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What Are AdWords Enhanced Campaigns?

Posted by on July 19th 2013 in Online Marketing, PPC

If you've logged in to Google AdWords recently you will probably have seen a message suggesting that you upgrade to Enhanced Campaigns. Although Enhanced Campaigns are optional at this point Google is going to automatically upgrade Campaigns which have not been manually upgraded on Monday the 22nd of July. If you make use of Google's PPC Advertising you...

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Optix’s Charlie Beagle gets Loud for Deaf Academy Fundraiser

Posted by Optix Solutions on July 16th 2013 in Social Media, Company News

There’s an old adage among the acting fraternity that warns ‘never work with animals or children’. However, never afraid to take the plunge for a good cause, the Optix team ignored this advice when they teamed up with Exeter Deaf Academy to promote the school’s ‘Wear It Loud’ fundraising campaign through the creative use of social media. Enter stage left...

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Don’t get left behind by the mobile revolution

Posted by Optix Solutions on July 15th 2013 in Design, Development, Online Marketing, Mobile Marketing

In the fast moving world of web marketing and design it is often a struggle for businesses and organisations to work out which latest industry innovations are game-changers and which are merely desirable extras. If you think optimising your website for mobile falls in the latter category then it is time to think again. This year it is predicted...

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Optix Solutions pick up two ‘gongs’ at Exeter business Oscars

Posted by on July 10th 2013 in Company News

Optix Solutions had double cause for celebration at the annual Express and Echo Business Awards, held in front of a packed house at the University of Exeter’s Great Hall. It actually took a sustained campaign of prodding and nagging by staff to persuade directors Alastair Banks and James Dawkins to enter the Employer of the Year category in this...

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Optix Move into Public Sector with Probation Trust Website

Posted by Optix Solutions on July 10th 2013 in Design, Development, Online Marketing, Company News, Mobile Marketing

In the current economic environment it is not just the private sector that can benefit from quicker, more responsive websites and smarter use of online marketing techniques. Optix Solutions were delighted to be commissioned by the Devon and Cornwall Probation Trust to design a new website that not only showcases and explains the organisation’s important role, but also...

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