Archive for March, 2013

A Look at Clever Mobile Marketing

Posted by on March 27th 2013 in Social Media, Online Marketing, Mobile Marketing

One piece of marketing that has caught our eye recently is a viral video of a very special bus shelter, courtesy of Qualcomm. Released in conjunction with their One smartphone, the company is touting it as the “best bus stop ever” and they may just be right. LA commuters waiting for the bus were encouraged to connect to a...

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Is Social Media accessible to all?

Posted by on March 26th 2013 in Social Media, News, Company News

This week the Optix team took a morning out of their diaries to brainstorm ideas for two clients, the Exeter Deaf Academy and newly formed CloudED. The brainstorm was filled with the usual energy and enthusiasm, with the team coming up with many innovative ways of achieving the organisation's goals. The great thing about these brainstorms is that...

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Using Twitter for Business

Posted by Amanda Parsons on March 19th 2013 in Social Media, Online Marketing

At first glance Twitter may not seem like the best tool for marketing, but scratch beneath the surface of obscure hashtags and people compelled to tell the world what they’ve been eating and you’ll find it’s a powerful way of promoting a business. Below are a few tips to help you get started or adapt your existing account...

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