Archive for November, 2012

Why content marketing is essential for building your audience

Posted by Lisa Watson on November 21st 2012 in Company News, Online Marketing

Back in 2008 when Seth Godin declared that “content marketing is the only marketing left” we furiously nodded our heads in agreement. Ever since, we’ve “drummed on” about how important having quality content is so it came as no surprise to us when Google updated its search algorithm (which determines where a webpage ranks in search results) earlier...

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3 Simple tips to kick-start your Search Engine Optimisation (SEO)

Posted by Lisa Watson on November 15th 2012 in SEO, Online Marketing

The myth that Search Engine Optimisation (SEO) is some kind of ‘black art’ and that there is nothing you can do to improve it really is exactly that…a myth. The truth is you can do some basic things yourself. To help you get started, here are 3 simple tips. The key is to always be proactive and to get...

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Support Nick in his 10,000ft skydive for the Muscular Dystrophy Campaign

Posted by Lisa Watson on November 15th 2012 in Company News

Next March, our Head of Development at Optix Solutions, Nick Watson will be plummeting 10,000ft to help raise money for the Muscular Dystrophy Campaign…Crazy we know, but it’s all for a fantastic cause. Nick will be among 100 daring individuals that have signed up as part of 'Team 100' who will carry out the skydive on the 1st and...

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New microsite launched for the University of Exeter, Arts & Culture

Posted by Lisa Watson on November 15th 2012 in Design, News

Earlier this year, the University of Exeter, Arts & Culture came to us with a brief to redesign and redevelop their website. The main objective of the site was to combine the different departments which reside under the Arts & Culture banner and integrate them so that their events could be promoted using one central tool. At the time,...

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