Archive for June, 2012

5 Areas You MUST Consider Before Starting a New Project

Posted by Lisa Watson on June 26th 2012 in News

So you are about to embark on a brand new project. A new project means a new vision, new ideas and a whole different ball game when it comes to your client as; after all, everybody is different. Remember that quote ‘one size fits all’? Well ignore it! When it comes to business, this is rarely the case. The...

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Press Release: Shearings, The UK's Leading Specialist Tour Operator, To Embrace Social Media

Posted by Lisa Watson on June 18th 2012 in Social Media, News

Optix Solutions today announced that they are working with the UK's leading specialist tour operator, Shearings, to help them use Social Media to attract and retain customers. Shearings already has traditional and highly effective methods of advertising in place, but after attending a presentation from Optix Solutions on the power of Social Media, the forward-thinking team at Shearings acknowledged...

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RIP Google Product Search: Hello Google Shopping

Posted by Dan White on June 1st 2012 in E-Commerce, SEO, News, Online Marketing

Google has recently announced that from Fall 2012 businesses will need to pay the search giant to have their products included in Google Shopping (originally known as Froogle). Since first launching the service it has been completely free and relatively easy for businesses to add their products, allowing the “small guys” to compete on a level playing field...

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