<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" generatedBy="WIX">
<url>
<loc>https://www.optixsolutions.co.uk/post/a-not-so-cookieless-future-what-marketers-need-to-know</loc>
<lastmod>2024-07-24</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png</image:loc>
<image:title>A not-so-Cookieless future – what marketers need to know</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/moving-to-google-analytics-4</loc>
<lastmod>2022-03-24</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png</image:loc>
<image:title>Moving to Google Analytics 4</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/what-is-augmented-reality-and-is-it-the-future-of-marketing</loc>
<lastmod>2023-08-21</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png</image:loc>
<image:title>What Is Augmented Reality and is it the Future of Marketing?</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/structuring-data-from-insights-to-impact</loc>
<lastmod>2025-01-27</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png</image:loc>
<image:title>Structuring Data: From Insights to Impact</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/machine-learning-in-google-analytics</loc>
<lastmod>2026-09-13</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png</image:loc>
<image:title>Machine Learning in Google Analytics</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/optix-solutions-shortlisted-for-marketing-maestro-at-the-notty-s-awards</loc>
<lastmod>2023-11-09</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png</image:loc>
<image:title>Optix Solutions: Shortlisted for &quot;Marketing Maestro&quot; at the Notty&apos;s Awards</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/tiktok-in-trouble-and-the-rise-of-bing</loc>
<lastmod>2023-04-13</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png</image:loc>
<image:title>TikTok in Trouble and the Rise of Bing</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/how-values-led-leadership-at-optix-sparked-the-creation-of-wavemind</loc>
<lastmod>2026-07-17</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png</image:loc>
<image:title>How Values-Led Leadership at Optix Sparked the Creation of wavemind</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/the-importance-of-gen-z-marketing</loc>
<lastmod>2024-01-31</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png</image:loc>
<image:title>The Importance of Gen Z Marketing</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/boost-your-social-media-game-with-these-essential-tips</loc>
<lastmod>2024-08-06</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png</image:loc>
<image:title>Boost Your Social Media Game with These Essential Tips!</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/optix-solutions-recognised-as-top-uk-digital-marketing-agency</loc>
<lastmod>2021-03-16</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png</image:loc>
<image:title>Optix Solutions Recognised as Top UK Digital Marketing Agency</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/google-and-machine-learning</loc>
<lastmod>2022-01-01</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png</image:loc>
<image:title>Google and Machine Learning</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/using-nps-to-measure-and-improve-client-satisfaction</loc>
<lastmod>2023-02-07</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png</image:loc>
<image:title>Using NPS to Measure and Improve Client Satisfaction</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/why-your-business-needs-to-be-on-tiktok</loc>
<lastmod>2021-11-25</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png</image:loc>
<image:title>Why your business needs to be on TikTok</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/how-to-create-the-perfect-content-for-social-media-a-case-study-of-ryanair</loc>
<lastmod>2022-08-15</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png</image:loc>
<image:title>How to create the perfect content for social media: a case study of Ryanair</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/optix-solutions-recognised-in-campaign-s-best-places-to-work-2021</loc>
<lastmod>2021-05-14</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png</image:loc>
<image:title>Optix Solutions Recognised in Campaign’s Best Places to Work 2021</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/why-google-eat-should-be-a-core-digital-strategy</loc>
<lastmod>2022-01-14</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png</image:loc>
<image:title>Why Google EAT Should Be A Core Digital Strategy</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/chatgpt-a-cautionary-tale</loc>
<lastmod>2023-09-26</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png</image:loc>
<image:title>ChatGPT: A cautionary tale</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/why-seo-fails-what-you-might-be-doing-wrong</loc>
<lastmod>2024-08-30</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png</image:loc>
<image:title>Why SEO Fails: What You Might Be Doing Wrong</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/has-ai-made-social-media-smarter-or-just-louder</loc>
<lastmod>2026-07-17</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png</image:loc>
<image:title>Has AI Made Social Media Smarter - or Just Louder?</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/what-is-a-website-migration-why-do-you-need-one</loc>
<lastmod>2016-10-11</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png</image:loc>
<image:title>What is a website migration &amp; why do you need one?</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/safeguard-your-marketing-emails-with-the-2024-protocol-updates</loc>
<lastmod>2024-01-11</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png</image:loc>
<image:title>Safeguard Your Marketing Emails with the 2024 Protocol Updates</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/a-comprehensive-guide-to-website-migration</loc>
<lastmod>2024-01-09</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png</image:loc>
<image:title>A Comprehensive Guide to Website Migration</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/25-volunteer-days-up-for-grabs-as-we-celebrate-a-milestone-anniversary</loc>
<lastmod>2024-07-10</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png</image:loc>
<image:title>25 volunteer days up for grabs as we celebrate a milestone anniversary</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/migrating-to-ga4-ways-to-make-the-most-of-the-move</loc>
<lastmod>2023-07-31</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png</image:loc>
<image:title>Migrating to GA4; Ways to Make the Most of the Move</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/celebrating-excellence-at-the-exeter-college-student-awards-2025</loc>
<lastmod>2026-07-17</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png</image:loc>
<image:title>Celebrating Excellence at the Exeter College Student Awards 2025</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/the-essential-google-analytics-ga4-glossary</loc>
<lastmod>2023-04-12</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png</image:loc>
<image:title>The Essential Google Analytics (GA4) Glossary</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/the-power-of-internal-links-boosting-your-seo-strategy</loc>
<lastmod>2024-02-29</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png</image:loc>
<image:title>The Power of Internal Links: Boosting Your SEO Strategy</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/optix-solutions-recognised-in-campaign-s-best-places-to-work-2022</loc>
<lastmod>2022-04-07</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png</image:loc>
<image:title>Optix Solutions Recognised in Campaign’s Best Places to Work 2022</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/using-core-web-vitals-for-competitor-benchmarking</loc>
<lastmod>2021-02-10</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png</image:loc>
<image:title>Using Core Web Vitals for Competitor Benchmarking</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/how-ai-will-impact-the-future-of-digital-marketing</loc>
<lastmod>2022-12-05</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png</image:loc>
<image:title>How AI Will Impact the Future of Digital Marketing</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/how-asos-seo-issues-contributed-to-their-87-drop-in-profits</loc>
<lastmod>2019-04-12</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png</image:loc>
<image:title>How ASOS’ SEO Issues Contributed To Their 87% Drop In Profits</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/heading-hierarchy-in-seo-is-it-still-important</loc>
<lastmod>2023-02-20</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png</image:loc>
<image:title>Heading Hierarchy in SEO: Is It Still Important?</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/the-magic-door-how-to-use-google-ads-to-drive-traffic-to-your-ecommerce-store</loc>
<lastmod>2020-06-19</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png</image:loc>
<image:title>The Magic Door: How to use Google Ads to Drive Traffic to your eCommerce Store</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/optix-s-commitment-to-net-zero-how-we-re-reducing-our-carbon-footprint</loc>
<lastmod>2023-01-16</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png</image:loc>
<image:title>Optix’s Commitment to Net Zero: How We’re Reducing Our Carbon Footprint</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/why-and-how-you-should-up-your-marketing-during-a-downturn</loc>
<lastmod>2020-03-18</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png</image:loc>
<image:title>Why (and How) You Should up your Marketing During a Downturn</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/rob-stevens-recognised-on-campaign-s-prestigious-40-over-40-list</loc>
<lastmod>2024-06-17</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png</image:loc>
<image:title>Rob Stevens recognised on Campaign’s prestigious ‘40 over 40’ list</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/the-essential-ai-glossary</loc>
<lastmod>2026-07-17</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png</image:loc>
<image:title>The Essential AI Glossary</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/marketing-training-for-exeter-retail-boost</loc>
<lastmod>2026-07-17</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png</image:loc>
<image:title>Marketing training for Exeter retail boost</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/how-and-when-to-use-google-bing-display-and-social-media-advertising</loc>
<lastmod>2022-09-28</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png</image:loc>
<image:title>How and When to use Google (&amp; Bing) Display and Social Media Advertising</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/are-you-ready-to-say-goodbye-to-your-universal-analytics-data</loc>
<lastmod>2024-05-29</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png</image:loc>
<image:title>Are you ready to say goodbye to your Universal Analytics data?</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/tiktok-sale-countdown-to-ga4-and-chatbot-chaos</loc>
<lastmod>2023-04-06</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png</image:loc>
<image:title>TikTok Sale, Countdown to GA4 and Chatbot Chaos</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/29-schema-markup-tools-for-understanding-validating-and-implementing-schema-for-seo</loc>
<lastmod>2021-09-28</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png</image:loc>
<image:title>29 Schema MarkUp Tools For Understanding, Validating, and Implementing Schema for SEO</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/how-i-optimise-instagram-content-for-seo-in-15-minutes</loc>
<lastmod>2026-07-17</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png</image:loc>
<image:title>How I optimise Instagram content for SEO in 15 minutes</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/reaching-your-social-media-target-audience</loc>
<lastmod>2024-07-26</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png</image:loc>
<image:title>Reaching Your Social Media Target Audience</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/direct-traffic-spike-in-google-analytics</loc>
<lastmod>2019-05-08</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png</image:loc>
<image:title>Direct Traffic Spike In Google Analytics?</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/optix-academy-marketing-training-sessions-for-2026</loc>
<lastmod>2025-12-17</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png</image:loc>
<image:title>Optix Academy: Marketing Training Sessions for 2026</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/are-christmas-ads-still-an-effective-marketing-strategy</loc>
<lastmod>2023-11-24</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png</image:loc>
<image:title>Are Christmas Ads Still an Effective Marketing Strategy?</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/profit-meets-purpose-optix-solutions-celebrates-b-corp-certification</loc>
<lastmod>2025-01-08</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png</image:loc>
<image:title>Profit Meets Purpose: Optix Solutions Celebrates B Corp Certification</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/the-fanta-re-brand-and-the-future-of-ai-in-marketing</loc>
<lastmod>2023-04-17</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png</image:loc>
<image:title>The Fanta Re-Brand and the Future of AI in Marketing</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/optix-solutions-launch-the-more-than-digital-marketing-podcast</loc>
<lastmod>2022-11-16</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png</image:loc>
<image:title>Optix Solutions Launch the More Than Digital Marketing Podcast</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/creating-brand-experiences-why-you-shouldn-t-underestimate-the-power-of-outbound-comments</loc>
<lastmod>2024-01-17</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png</image:loc>
<image:title>Creating Brand Experiences: Why You Shouldn’t Underestimate the Power of Outbound Comments</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/ai-winning-competitions-and-instagram-improvements</loc>
<lastmod>2023-04-21</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png</image:loc>
<image:title>AI Winning Competitions and Instagram Improvements</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/how-beneficial-is-chatgpt-for-seo</loc>
<lastmod>2023-02-24</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png</image:loc>
<image:title>How Beneficial is ChatGPT for SEO?</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/build-and-retain-an-effective-team-of-marketeers-within-the-legal-sector</loc>
<lastmod>2024-04-29</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png</image:loc>
<image:title>Build and Retain an Effective Team of Marketeers - Within the Legal Sector</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/the-b-corp-diaries-entry-1-we-re-doing-it</loc>
<lastmod>2023-02-26</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png</image:loc>
<image:title>The B Corp Diaries - Entry 1: We&apos;re doing it!</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/unlocking-the-power-of-social-search-4-strategies-for-enhanced-visibility</loc>
<lastmod>2024-05-09</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png</image:loc>
<image:title>Unlocking the Power of Social Search: 4 Strategies for Enhanced Visibility</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/optix-md-invited-to-meet-minister-for-higher-education</loc>
<lastmod>2022-06-21</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png</image:loc>
<image:title>Optix MD Invited To Meet Minister For Higher Education</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/apple-idfa-privacy-changes-what-marketers-need-to-know</loc>
<lastmod>2021-05-20</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png</image:loc>
<image:title>Apple IDFA Privacy Changes: What Marketers Need to Know</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/consent-mode-and-google-ads-what-you-need-to-know</loc>
<lastmod>2024-01-24</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png</image:loc>
<image:title>Consent Mode and Google Ads: What You Need to Know</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/complete-guide-to-google-s-search-generative-experience-sge</loc>
<lastmod>2024-09-05</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png</image:loc>
<image:title>Complete Guide to Google&apos;s Search Generative Experience (SGE)</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/rob-opens-up-about-the-challenge-of-social-mobility</loc>
<lastmod>2023-06-15</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png</image:loc>
<image:title>Rob Opens Up About the Challenge of Social Mobility</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/how-marketing-can-increase-revenue-without-driving-sales</loc>
<lastmod>2026-07-17</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png</image:loc>
<image:title>How Marketing Can Increase Revenue Without Driving Sales</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/what-is-personal-brand-and-why-is-it-so-important</loc>
<lastmod>2022-06-13</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png</image:loc>
<image:title>What is personal brand and why is it so important?</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/social-search-how-tiktok-has-become-a-powerful-search-engine</loc>
<lastmod>2024-11-13</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png</image:loc>
<image:title>Social Search: How TikTok Has Become a Powerful Search Engine</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/digital-marketing-mba-led-by-optix-solutions-at-the-university-of-exeter</loc>
<lastmod>2021-07-01</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png</image:loc>
<image:title>Digital Marketing MBA Led By Optix Solutions at the University of Exeter</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/why-you-shouldn-t-always-trust-google-ads-recommendations</loc>
<lastmod>2023-02-09</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png</image:loc>
<image:title>Why You Shouldn&apos;t Always Trust Google Ads Recommendations</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/breaking-the-feed</loc>
<lastmod>2025-01-24</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png</image:loc>
<image:title>Breaking the feed</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/graham-taylor-joins-optix-solutions-as-senior-digital-marketing-manager</loc>
<lastmod>2026-07-17</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png</image:loc>
<image:title>Graham Taylor joins Optix Solutions as Senior Digital Marketing Manager</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/google-ucp-everything-you-need-to-know</loc>
<lastmod>2026-09-13</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png</image:loc>
<image:title>Google UCP: Everything You Need to Know</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/what-are-the-international-seo-best-practices-for-website-optimisation</loc>
<lastmod>2022-06-23</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png</image:loc>
<image:title>What are the international SEO best practices for website optimisation?</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/my-two-week-work-experience-at-optix-solutions-by-jade</loc>
<lastmod>2024-08-15</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png</image:loc>
<image:title>My Two-Week Work Experience at Optix Solutions - by Jade</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/leveraging-amazon-ads-to-boost-your-organic-rankings-a-little-known-secret-duplicated</loc>
<lastmod>2026-07-17</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png</image:loc>
<image:title>Leveraging Amazon Ads to Boost Your Organic Rankings - A Little-Known Secret (Duplicated)</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/the-social-shift</loc>
<lastmod>2026-07-17</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png</image:loc>
<image:title>The Social Shift</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/why-your-search-console-impressions-may-have-dropped-this-week</loc>
<lastmod>2026-07-17</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png</image:loc>
<image:title>Why Your Search Console Impressions May Have Dropped This Week</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/are-we-seeing-the-death-of-informational-content-for-seo</loc>
<lastmod>2024-12-03</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png</image:loc>
<image:title>Are we seeing the death of informational content for SEO?</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/embracing-bing-an-unexpected-journey</loc>
<lastmod>2023-11-29</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png</image:loc>
<image:title>Embracing Bing: An Unexpected Journey</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/what-are-dynamic-search-ads</loc>
<lastmod>2021-08-25</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png</image:loc>
<image:title>What are Dynamic Search Ads?</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/optix-solutions-named-best-boutique-agency-in-campaign-s-best-agencies-to-work-2023</loc>
<lastmod>2023-04-28</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png</image:loc>
<image:title>Optix Solutions named Best Boutique Agency in Campaign&apos;s Best Agencies to Work 2023</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/google-s-changes-ai-in-the-supreme-court-and-bing-becoming-bigger</loc>
<lastmod>2023-04-28</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png</image:loc>
<image:title>Google&apos;s Changes, AI in the Supreme Court, and Bing Becoming Bigger</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/6-under-the-radar-competitor-research-tools-updated-2024</loc>
<lastmod>2024-05-01</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png</image:loc>
<image:title>6 Under The Radar Competitor Research Tools [Updated 2024]</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/what-you-need-to-know-about-ga4</loc>
<lastmod>2022-04-21</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png</image:loc>
<image:title>What you need to know about GA4</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/user-generated-content-how-to-turn-consumers-into-brand-advocates</loc>
<lastmod>2022-10-31</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png</image:loc>
<image:title>User-Generated Content: How to Turn Consumers into Brand Advocates</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/google-consent-mode-v2-faqs</loc>
<lastmod>2024-03-06</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png</image:loc>
<image:title>Google Consent Mode v2 FAQs</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/harnessing-the-power-of-digital-audio-advertising</loc>
<lastmod>2023-06-29</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png</image:loc>
<image:title>Harnessing the Power of Digital Audio Advertising</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/unlocking-the-potential-of-ai-in-your-business-7-essential-starting-steps</loc>
<lastmod>2024-04-25</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png</image:loc>
<image:title>Unlocking the Potential of AI in Your Business: 7 Essential Starting Steps</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/using-digital-pr-to-enhance-your-seo-strategy</loc>
<lastmod>2022-09-05</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png</image:loc>
<image:title>Using Digital PR to Enhance your SEO Strategy</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/ultimate-chrome-extensions-to-elevate-your-seo-strategy</loc>
<lastmod>2024-07-30</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png</image:loc>
<image:title>Ultimate Chrome Extensions to Elevate Your SEO Strategy</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/title-tags-in-seo-are-they-still-that-important</loc>
<lastmod>2024-04-29</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png</image:loc>
<image:title>Title Tags in SEO: Are They Still That Important?</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/three-brands-slaying-instagram-right-now</loc>
<lastmod>2024-05-17</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png</image:loc>
<image:title>Three brands slaying Instagram right now</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/how-to-set-digital-marketing-kpis</loc>
<lastmod>2017-10-30</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png</image:loc>
<image:title>How to Set Digital Marketing KPIs</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/how-to-create-content-for-seo-a-comprehensive-guide</loc>
<lastmod>2023-03-03</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png</image:loc>
<image:title>How to Create Content for SEO: A Comprehensive Guide</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/izobel-woolley-joins-optix-solutions-as-social-media-manager</loc>
<lastmod>2026-07-17</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png</image:loc>
<image:title>Izobel Woolley joins Optix Solutions as Social Media Manager</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/how-to-use-short-form-video-in-digital-marketing-beyond-the-basics</loc>
<lastmod>2024-04-19</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png</image:loc>
<image:title>How to Use Short-Form Video in Digital Marketing: Beyond the Basics</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/how-to-tackle-the-lack-of-digital-skills-in-marketing</loc>
<lastmod>2020-06-08</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png</image:loc>
<image:title>How To Tackle The Lack Of Digital Skills In Marketing</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/new-brand-and-audience-signals-announced-for-google-search-and-performance-max</loc>
<lastmod>2023-06-30</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png</image:loc>
<image:title>New Brand and Audience Signals Announced for Google Search and Performance Max</image:title>
</image:image>
</url>
<url>
<loc>https://www.optixsolutions.co.uk/post/openai-at-dev-day-2023-the-latest-developments-in-the-world-of-ai</loc>
<lastmod>2023-11-14</lastmod>
<image:image>
<image:loc>https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png</image:loc>
<image:title>OpenAI at Dev Day 2023 – The Latest Developments in the World of AI</image:title>
</image:image>
</url>
</urlset>