<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Optix]]></title><description><![CDATA[Optix]]></description><link>https://www.optixsolutions.co.uk/insights</link><generator>RSS for Node</generator><lastBuildDate>Mon, 14 Sep 2026 12:45:48 GMT</lastBuildDate><atom:link href="https://www.optixsolutions.co.uk/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Google UCP: Everything You Need to Know]]></title><description><![CDATA[With all the talk of Google changing the future of ecommerce, we look at Google's newly announced UCP; what it is, what it does, and what you need to know.]]></description><link>https://www.optixsolutions.co.uk/post/google-ucp-everything-you-need-to-know</link><guid isPermaLink="false">6aa6e27f571318e8c9ea0b5c</guid><pubDate>Mon, 12 Jan 2026 12:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Optix Solutions</dc:creator></item><item><title><![CDATA[Optix Academy: Marketing Training Sessions for 2026]]></title><description><![CDATA[Training for your marketing team: AI, GEO/SEO, PPC, analytics, social media, and creative.]]></description><link>https://www.optixsolutions.co.uk/post/optix-academy-marketing-training-sessions-for-2026</link><guid isPermaLink="false">6aa7b938f972b70cd424415f</guid><pubDate>Wed, 17 Dec 2025 12:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Optix Solutions</dc:creator></item><item><title><![CDATA[Marketing training for Exeter retail boost]]></title><description><![CDATA[Optix Solutions partners with InExeter to deliver free marketing training for local businesses.]]></description><link>https://www.optixsolutions.co.uk/post/marketing-training-for-exeter-retail-boost</link><guid isPermaLink="false">6a59f6db08af178a0cb02a01</guid><pubDate>Thu, 16 Oct 2025 12:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Optix Solutions</dc:creator></item><item><title><![CDATA[Why Your Search Console Impressions May Have Dropped This Week]]></title><description><![CDATA[If you've noticed a sudden drop in desktop impressions in Google Search Console around 10th September, you're not alone.]]></description><link>https://www.optixsolutions.co.uk/post/why-your-search-console-impressions-may-have-dropped-this-week</link><guid isPermaLink="false">6a59f6db08af178a0cb02a02</guid><pubDate>Fri, 19 Sep 2025 12:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Optix Solutions</dc:creator></item><item><title><![CDATA[Has AI Made Social Media Smarter - or Just Louder?]]></title><description><![CDATA[AI has well and truly entered the chat. From caption generators to full-blown campaign copywriting, artificial intelligence is reshaping how we work in social. But where should we draw the line?]]></description><link>https://www.optixsolutions.co.uk/post/has-ai-made-social-media-smarter-or-just-louder</link><guid isPermaLink="false">6a59f6db08af178a0cb02a05</guid><pubDate>Mon, 11 Aug 2025 12:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Optix Solutions</dc:creator></item><item><title><![CDATA[Leveraging Amazon Ads to Boost Your Organic Rankings - A Little-Known Secret (Duplicated)]]></title><description><![CDATA[Running Amazon Ads alongside an optimised listing creates the sales momentum Amazon’s algorithm rewards with stronger organic rankings and compounding growth.]]></description><link>https://www.optixsolutions.co.uk/post/leveraging-amazon-ads-to-boost-your-organic-rankings-a-little-known-secret-duplicated</link><guid isPermaLink="false">6a59f6db08af178a0cb02a04</guid><pubDate>Mon, 28 Jul 2025 12:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Graham Taylor</dc:creator></item><item><title><![CDATA[How I optimise Instagram content for SEO in 15 minutes]]></title><description><![CDATA[Maybe even 14 minutes]]></description><link>https://www.optixsolutions.co.uk/post/how-i-optimise-instagram-content-for-seo-in-15-minutes</link><guid isPermaLink="false">6a59f6db08af178a0cb02a03</guid><pubDate>Mon, 14 Jul 2025 12:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Optix Solutions</dc:creator></item><item><title><![CDATA[The Essential AI Glossary]]></title><description><![CDATA[Don't know your GANs from your LLMs? Read our essential generative AI glossary.]]></description><link>https://www.optixsolutions.co.uk/post/the-essential-ai-glossary</link><guid isPermaLink="false">6a59f6d9ddb26a9ae724eb2e</guid><pubDate>Tue, 20 May 2025 12:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Optix Solutions</dc:creator></item><item><title><![CDATA[Izobel Woolley joins Optix Solutions as Social Media Manager]]></title><description><![CDATA[I’m so pleased to be joining Optix - an agency I’ve admired for years. It’s a bit of a pinch-me moment to now be part of the team! I’m soaking up knowledge like a sponge, learning from the team’s expertise while also bringing my own insights to the table.]]></description><link>https://www.optixsolutions.co.uk/post/izobel-woolley-joins-optix-solutions-as-social-media-manager</link><guid isPermaLink="false">6a59f6d8ddb26a9ae724eb27</guid><pubDate>Thu, 08 May 2025 12:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Optix Solutions</dc:creator></item><item><title><![CDATA[Graham Taylor joins Optix Solutions as Senior Digital Marketing Manager]]></title><description><![CDATA[I’m excited to share that I've have recently joined Optix Solutions as Senior Digital Marketing Manager. I'm really looking forward to collaborating with the experienced team to build on the amazing results Optix deliver for their clients.]]></description><link>https://www.optixsolutions.co.uk/post/graham-taylor-joins-optix-solutions-as-senior-digital-marketing-manager</link><guid isPermaLink="false">6a59f6d8ddb26a9ae724eb28</guid><pubDate>Thu, 17 Apr 2025 12:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Optix Solutions</dc:creator></item><item><title><![CDATA[How Values-Led Leadership at Optix Sparked the Creation of wavemind]]></title><description><![CDATA[Introduction In the world of agencies, retention is often the Achilles’ heel. At Optix, we’ve done the opposite—over 90% client and staff retention, year after year. This isn’t luck. It’s the result of values that run deeper than straplines: Engage. Support. Delight. But this story isn’t just about what we’ve built. It’s about what came next—and how the culture at Optix led to the birth of something new: wavemind, a leadership consultancy helping business owners rekindle joy, trust and...]]></description><link>https://www.optixsolutions.co.uk/post/how-values-led-leadership-at-optix-sparked-the-creation-of-wavemind</link><guid isPermaLink="false">6a59f6d9ddb26a9ae724eb2c</guid><pubDate>Wed, 02 Apr 2025 12:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Optix Solutions</dc:creator></item><item><title><![CDATA[The Social Shift]]></title><description><![CDATA[KEY TRENDS &#38; UPDATES SHAPING SOCIAL MEDIA!]]></description><link>https://www.optixsolutions.co.uk/post/the-social-shift</link><guid isPermaLink="false">6a59f6d9ddb26a9ae724eb2f</guid><pubDate>Fri, 14 Mar 2025 12:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Optix Solutions</dc:creator></item><item><title><![CDATA[How Marketing Can Increase Revenue Without Driving Sales]]></title><description><![CDATA[Investing in brand building to increase price inelasticity and charge more for each sale can generate substantially higher profits than focusing solely on short-term marketing to drive additional sales volume.]]></description><link>https://www.optixsolutions.co.uk/post/how-marketing-can-increase-revenue-without-driving-sales</link><guid isPermaLink="false">6a59f6d9ddb26a9ae724eb2d</guid><pubDate>Tue, 04 Mar 2025 12:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Optix Solutions</dc:creator></item><item><title><![CDATA[Celebrating Excellence at the Exeter College Student Awards 2025]]></title><description><![CDATA[Optix Solutions Proudly Supports the Next Generation of Talent.]]></description><link>https://www.optixsolutions.co.uk/post/celebrating-excellence-at-the-exeter-college-student-awards-2025</link><guid isPermaLink="false">6a59f6d8ddb26a9ae724eb2a</guid><pubDate>Tue, 28 Jan 2025 12:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Optix Solutions</dc:creator></item><item><title><![CDATA[Structuring Data: From Insights to Impact]]></title><description><![CDATA[Explore how to transform raw data into clear, compelling narratives that drive decision-making. Learn techniques to present data in a way that engages stakeholders and inspires action.]]></description><link>https://www.optixsolutions.co.uk/post/structuring-data-from-insights-to-impact</link><guid isPermaLink="false">6a59f6d9ddb26a9ae724eb30</guid><pubDate>Mon, 27 Jan 2025 12:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Optix Solutions</dc:creator></item><item><title><![CDATA[Breaking the feed]]></title><description><![CDATA[RIKKI'S WEEKLY SOCIAL MEDIA NEWS ROUND UP!]]></description><link>https://www.optixsolutions.co.uk/post/breaking-the-feed</link><guid isPermaLink="false">6a59f6d8ddb26a9ae724eb2b</guid><pubDate>Fri, 24 Jan 2025 12:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Optix Solutions</dc:creator></item><item><title><![CDATA[Profit Meets Purpose: Optix Solutions Celebrates B Corp Certification]]></title><description><![CDATA[We’re proud to announce that Optix Solutions has officially achieved B Corp certification, joining a global movement of businesses that prioritise purpose alongside profit.]]></description><link>https://www.optixsolutions.co.uk/post/profit-meets-purpose-optix-solutions-celebrates-b-corp-certification</link><guid isPermaLink="false">6a59f6d8ddb26a9ae724eb29</guid><pubDate>Wed, 08 Jan 2025 12:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Optix Solutions</dc:creator></item><item><title><![CDATA[Are we seeing the death of informational content for SEO?]]></title><description><![CDATA[Google’s declining UK market share and the rise of generative AI are transforming SEO like never before. This shift has us asking: is this the end of informational content in SEO?]]></description><link>https://www.optixsolutions.co.uk/post/are-we-seeing-the-death-of-informational-content-for-seo</link><guid isPermaLink="false">6a59f6d608af178a0cb029f0</guid><pubDate>Tue, 03 Dec 2024 12:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/53a78e_b0a070ec815e47a09ce454a32b55451b~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Optix Solutions</dc:creator></item><item><title><![CDATA[Social Search: How TikTok Has Become a Powerful Search Engine]]></title><description><![CDATA[Notice a shift in search behaviour? Sophie Hancox explains how TikTok is now the go-to search engine for Gen Z and Millennials, and how it's transforming search behaviour and influencing Google searches.]]></description><link>https://www.optixsolutions.co.uk/post/social-search-how-tiktok-has-become-a-powerful-search-engine</link><guid isPermaLink="false">6a59f6d608af178a0cb029ec</guid><pubDate>Wed, 13 Nov 2024 12:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/53a78e_3b98527febc84eeaa9fd0fc8ae440197~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Optix Solutions</dc:creator></item><item><title><![CDATA[Complete Guide to Google's Search Generative Experience (SGE)]]></title><description><![CDATA[Google’s Search Generative Experience (SGE) is set to revolutionise the way we search the web. Dive into what it is, how it works, and why it’s making waves.]]></description><link>https://www.optixsolutions.co.uk/post/complete-guide-to-google-s-search-generative-experience-sge</link><guid isPermaLink="false">6a59f6d608af178a0cb029f2</guid><pubDate>Thu, 05 Sep 2024 12:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/53a78e_991a266ae52b46fc88121df7fed4dde5~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Optix Solutions</dc:creator></item></channel></rss>