approach every project with the same simple philosophy. ‘It is in our interest to see your business grow.’
Statement of the obvious perhaps, but it never ceases to amaze us how many service providers ignore this basic principle.
One of the keys to our success is that we never attempt to pigeon-hole a business or organisation. Each client is unique, and therefore so will be the blend of online design and marketing solutions they require.
At Optix the most important thing we do is to build up an understanding of not only the business itself, what it sells and how it sells it, but also its audience, which is why we consult with you every step of the way while constructing and designing a new site.
Optix then combine that knowledge of your business with our design and technological expertise to create a web presence that truly reflects what you are about, finding the right mix of design and functionality. We call it the ‘Front to Back’ approach.
All our work is a team effort. We don’t employ industry award-winners and the brightest emerging talent available to sit in a corner and keep quiet. We build in a collective knowledge methodology to every project, big or small.
We specialise in flexible management systems that enable a site to evolve as you evolve. You can either manage it yourself or we are happy to do it.
Neither will you suddenly find us notable by our absence once the site is out there and up and running. At Optix we view customers as partners, so we will sit down regularly with you and review progress. If there are improvements or additions we feel would be of benefit you decide if you think we’re right.
We don’t confine ourselves to new sites either. Optix’s Consultancy services are designed to help clients struggling to get the best out of their web presence.
For instance, using the latest analytic and testing tools we can tell you a lot more than simply the number of visitors to your site. We can see precisely how your site is being navigated, measure the success of marketing campaigns, see where site traffic is coming from and review the amount of time visitors are spending on your site.
This type of information enables us to make informed suggestions as to exactly what strategies and features will turn the site around.