are an in-depth tool for analysing the ways in which a site is accessed and used. Traditionally, websites relied on the number of hits and visits to determine how well it was being received.
With the next generation of website analytics you can see precisely how your site is being navigated, measure the success of marketing campaigns, see where site traffic is coming from and review the amount of time visitors are spending on your site. This data is essential when planning the continued development of a site and to achieve better customer focus.
Our experience and research shows that analytics are of paramount importance in the continued growth of a business, and we have developed two solutions for our clients:
For a set fee we will set up a Google Analytics account for you and embed the supplied tracking code onto your site. Once complete, we provide you with a username and password to access your account, available to you 24/7.
Sign up for our monthly analysis and receive unique, detailed reports designed to help you gain a better understanding of how your site is being used and what opportunities exist to maximise the potential of your site.
Every month we interpret the data available through Google Analytics and send you a report which contains a synopsis of how your site is performing, along with general advice as to how your site can be refined to achieve better customer focus using a myriad of up and coming web technologies. Analytics are a vital part of ensuring your site stays ahead of its competitors.