A professionally designed and developed website is indispensable to any business today. Innovative organisations looking to harness the power of a website are increasingly embracing a series of microsites to compliment the core activities of their business.
Microsites are ideal mechanism for promoting a new product or service or trialling a different marketing approach, while at the same time funnelling new business towards already established products and services.
- Can be more cost effective than traditional websites
- Allow you to concentrate attention on a specific aspect of the business in a controlled environment which limits distraction
- Provides you with an innovative medium for engaging with, and learning from, potential and existing customers
- Flexibility. Microsites can be developed into a full blown website in the future if required
- Cost effective market testing. Allows testing of different messages and approaches to ascertain the most effective
- Separated marketing via a unique URL (website address)