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The Eden Project chooses Optix Solutions to optimise its shop’s online presence

Posted by Amanda in Company News, Online Marketing, SEO

Optix Solutions has been providing online marketing services in the South West for over 12 years and has built a reputation as one of the region’s major players. The move by the Eden Project to contract the company for the provision of search engine marketing and social media services is another great addition to the portfolio of the Exeter-based firm.

This month Optix Solutions will begin working with the Eden Project’s internal marketing and communications team to increase visibility of the web shop online, reach customers in new ways and increase sales to this already popular and successful website.

The Eden Project has already invested in services such as search engine optimisation, pay-per-click (PPC) marketing and social media communications, and now wants to fine-tune its approach and try out some new tactics.

‘In recent months, we’ve been looking at our approach to online sales and how we can reach our customers in different ways. We already have a strong PPC and email marketing strategy, and wanted to support this with some fresh new ideas. After meeting Optix Solutions at LikeMinds Social Media conference, we felt we’d met a team to help us deliver some creative new approaches that complement our existing work. With their strong interest in social media, as well as more traditional digital marketing, we believe we can develop some exciting new ideas that will change the way we drive our online sales,” said Nina Whitby, Editor of the Digital Team at The Eden Project.

The work will start with a consultancy piece being carried out on the current online shop to look at how well that is performing. The teams at Optix and the Eden Project will then work together to improve the overall visibility of the site in the search engines with the overall goal of increasing online sales.

‘Working with such a well-recognised name in the country will be fantastic. Coming just months after we started working with Exeter University, it’s an awesome achievement to be recognised by another major organisation and able to share our knowledge, to help them reach their goals,’ said Daniel Cave, Head of Online Marketing at Optix Solutions.

The Eden Project sells many of its retail products online at http://www.edenproject.com/shop. Any successful site can always be improved by clever use of the latest technologies. The teams at Optix and the Eden Project are looking forward to working together on this project over the months and years to come.

Optix Solutions, one of the region’s leading web and online marketing companies, provides a consultative service for forward thinking and ambitious companies and organisations looking to improve and build on their presence online. You can contact them us on info@optixsolutions.co.uk or 01392 667766

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