Posts Tagged ‘Google’

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1103.11

Introducing the Optix Online Marketing Team in Exeter

Posted by Amanda in Company News, Online Marketing, SEO, Social Media

Here at Optix we have a dedicated Online Marketing Team, passionate about exceeding the expectations of their clients.  The Optix Online Marketing Team is headed up by Daniel Cave, who has been working with Search Engines and the Internet for 6 years. His skills have been honed working for a variety of Clients from large Fashion Stores to Public Sector information sites. Mike Lemon works alongside Dan in our Online Marketing Team, benefitting from Dan’s considerable experience and expertise.

We’re sure you are aware of how much Marketing has evolved since the advent of the Internet and the world’s extensive use of mobile technology. As a consequence it has been essential for any Online Marketing Team worth its salt to keep ahead of the game, in order to ensure a first class service to their clients and produce the results required.

Our Online Marketing Team are adept at harnessing traffic from the millions of search users. Their talents also extend to the design of a shopping cart that converts interest into sales, maximising opportunities and ensuring genuine buyers can find the products they are searching for. Optix’s Online Marketing Team have kept informed of the latest trends and techniques and have developed a few of their own along the way, such as our new custom SEO reporting and tracking systems. All of our Online Marketing Clients receive an in depth, visual, monthly report detailing the results of their Online Marketing campaign.

We currently provide Online Marketing for both B2B and B2C clients, choosing client specific services tailored to getting businesses visible on a large scale. Optix Online Marketing Team combine passion for quality traffic and an unwavering commitment to being up to date with the latest search news. We stay on the cutting edge with ideas, recommendations and positive steps toward profitability.

If you have a Website and could benefit from our expertise in helping the right customers find you, then please get in touch. Optix Online Marketing Team can drive the traffic to you and help make sure it turns into cash through Search Engine Optimisation, Pay Per click, Email Marketing, Social Media and more.

Contact us to see what we can do for you and take the first step in effectively advertising yourself online.

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Posted in Company News, Online Marketing, SEO, Social Media | No Comments »

1701.11

SEO Predictions of 2011 – The World of Search

Posted by Mike in Online Marketing, SEO, Social Media

Well, a new year is upon us so I thought I would provide an insight into how I see Search moving over the next year.  I may, or may not be correct, but I’m basing my thoughts on the last year and how trends within Search have been moving.

More local

Search results turning more local.  Over the past few months we have seen Google change the way it displays its findings, it now displays ‘local’ results.  These are business results that are local to where you are based.  These have become a part of the Google Search more and more over the past year and in my opinion are set to continue to be a part of search results.

More Personal

Search results turning personal, yes, that’s right, turning personal to you.  Google does many things already to make your searching personal, it displays results based on past search history, if you are logged into a Google account and other metrics.  In the next year I can see the search results you see becoming more personal to the searcher, aiming to display the results that you want to see (or not as the case may be).

More Depth

Search engines such as Google not only display website links now, but they are also displaying rich content such as videos.  This means that your YouTube videos that you have uploaded can be optimised for search and can be displayed in the Google search results.  Just like local results, the videos are listed within existing results.  Throughout 2011 I can see Google displaying more ‘rich’ results through its search results.

More Social

The Social side of online is a large aspect of the internet and the lives we lead.  Whether that’s using Twitter, or having a Facebook / LinkedIn profile.  Both Google & Bing have started to display Facebook & Twitter updates within its search results.  This is only set to become an even larger part of Search with Bing recently announcing that it is going to include Facebook ‘Likes’ into its results, displaying how many ‘Likes’ a link has received (currently US only, moving to UK in the not so distant future).  I can see Social results being displayed more and more in search results in both Bing & Google over the next year, judging how current trends are going.

What can we learn from this?

There are three main points in which we can learn from the above. Put simply these are:

  • Become local; accept that local search is becoming a large part of search engine results and cater for the local audiences you cover.  Optimise for regional keywords.
  • More rich content; create video content to be hosted on YouTube, optimise the video for search. Videos are becoming an important part of search.
  • Be social; integrate on Social networks, whether that is Twitter, Facebook, LinkedIn or other. Be a part and engage with the audience out there.

How do you think Search for 2011 is going to pan out? Leave us your thoughts in the comments.

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Posted in Online Marketing, SEO, Social Media | No Comments »

0701.11

Social Media – Is everyone in your Business singing from the same songsheet?

Posted by Amanda in News, Social Media

One of the standout findings from Optix Solutions’ recently published Social Media Survey was that almost three quarters of respondents using Social Media had no policy guidelines in place to ensure people across their organisation engaged with it effectively and appropriately.

Social Media – Twitter, Facebook, LinkedIn, YouTube etc… – has exploded on business in the past couple of years, and because of its meteoric rise and its quick and spontaneous nature, many organisations have struggled to master how to ensure staff use it in a structured and joined up way.

Always keen to help businesses and organisations get to grips with this now integral communication and marketing tool, we have produced a free-to-use Social Media Policy Generator, which allows businesses to create basic Social Media usage guidelines for staff that reflect the specific characteristics of  their organisations.

Social Media is fast becoming part and parcel of everyday business life, from its potential as an online marketing tool to internal communications and customer services. How you use Social Media across your organisation increasingly says a lot about you.

At Optix we advise many of our clients on how to use Social Media to best effect. One of our standard starting points is to help draw up a policy that gives clear guidance as to how to use Social Media as a representative of that business or organisation. These policies are then often included in contracts of employment.

The Policy Generator tool asks three simple questions: whether you have an existing Social Media strategy, the number of staff employed and which Social Media platforms you use or intend to use.

On the basis of this we send you a draft policy, including general guidance and advice tailored to your organisation’s profile, which can then be adjusted and added to as required.

The Policy Generator has proved more popular than we could have imagined, with the size and range of subscribers going to prove just how relevant Social Media has become in all walks of business life.

Subscribers so far have included an internationally renowned North American 0pera company, a leading UK IT group, Charities, Travel Companies, Architects, Solicitors and even a University!

The beauty of it is that it provides the basis of a robust Social Media policy for any organisation using these social tools. If you then want to build the policy into a more far reaching Social Media strategy, Optix Solutions consultants will be able to help you with that too.

Why not give it a try? It’s free! http://www.optixsolutions.co.uk/free-social-media-policy-generator/

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Posted in News, Social Media | No Comments »

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