Posts Tagged ‘facebook’

« Older Entries
0510.11

How to get more Likes through Facebook PPC

Posted by Dan Cave in Company News, Online Marketing

Recently our Head of Online Marketing, and keen blogger, Daniel Cave ran an experimental campaign on Facebook PPC to see what results were possible with minimal effort.

Daniel created an advert within a tight niche in an enthusiast’s area which had a potential reach of 60,000 users in the UK, and then set it to run for a few days. After the first day, he tweaked the CPC bid and then left it completely alone. [total time spent 30 min]

Fast forward a week and when his £24 Facebook advertising budget had been spent he had gained 135 new ‘likes’ on his page and had his advert appear in tens of thousands of people’s Facebook pages.

Although Dan had quite a low click through rate (CTR), he did get very high conversion rates. 165 people saw his page and 135 of those ‘liked’ it, that’s an impressive 81% of the people who saw the page via the advert.

  • £24 spent
  • 24,972 impressions
  • 162 Click throughs
  • 0.6 CTR
  • 135 Likes
  • 5.6 Likes per pound sterling

If Dan were to run the experiment again, he would put more time into creating better adverts to increase click through rates and would design a professional Facebook landing page/tab, he believes he could double the CTR and increase the rate of ‘likes’ from 5.6 per pound to a much higher level.

Not being satisfied in leaving it there, Dan now has 180 total ‘Likes’, and is dreaming up new ways to use those people. Perhaps a link building campaign (afterall a £24 investment in link-building would be cheap), or he could simply convert them into regular twitter followers and have them spread the word of his blogs via retweets and #ff’s or ’follow Fridays’.

Ultimately an end goal beyond getting people to ‘like’ the Facebook page would be the next step. Forming a wider, larger Facebook marketing strategy would allow you to convert those ‘likes’ into leads and subsequently profit.

For the time being Dan has 135 followers, whose timeline he can influence, and whom he can engage with online to court them into being part of his website and niche domination plan. It’s relatively easy for him to now post interesting images and updates to them, and to have them join in on other marketing activities he may be running alongside the Facebook marketing campaign.

Have you ever thought of using a Facebook PPC campaign?

Why not contact Dan here at Optix on 01392 667766

Tags: , ,
Posted in Company News, Online Marketing | No Comments »

2004.11

Alastair Banks re-traces his roots as he’s asked to consult with the University of Exeter on their use of Social Media

Posted by Amanda in Company News, Online Marketing, Social Media

Optix Solutions' Directors Alastair Banks and James Dawkins at Exeter University in 1999

Optix Solutions' Directors Alastair Banks and James Dawkins at Exeter University in 1999

In the year 2000 Alastair Banks and James Dawkins, directors of Exeter Web Design & Online Marketing Company Optix Solutions, graduated from the University of Exeter with degrees in Computer Science. Almost 11 years on, their company has grown to be one of the largest and most successful in the area, last year being included in the South West’s top 100 creative agencies – a wonderful accolade for the company and the city of Exeter.

In the last couple of years Alastair, James and their team at Optix have been making a name for themselves in the world of Social Media and are now recognised as one of the thought leaders in this part of the country and beyond.

With the advent of Like Minds in Exeter in 2009, the city has become a hub of Social Media knowledge. This twice yearly conference has attracted some of the leading speakers on the subject from around the world. Many of the delegates that travel to the county from the larger cities, and other parts of the world, are now citing Exeter as one of the most important cities in the UK when it comes to Social Media.

Alastair and James at Exeter University today

A few months ago Alastair was invited back to the University of Exeter to present to the Marketing and Communications team on the topic of Social Media and has now been formally invited to consult to the University on their use of Social Media. They are looking to reach new audiences and get their message out whilst using ‘best practice’.

Stuart Franklin, Director of communications for the University of Exeter has said, “Social Media provides a wonderful opportunity to engage both internally and externally with people and organisations globally. We’re looking forward to working with Alastair over the coming months to develop this area of our marketing and communications.”

Exeter University was recently included in the top 25 fastest growing companies in the UK and the top 100 in Europe – a list compiled by Dun and Bradstreet. This is a great acclaim for Exeter and everyone that is involved with the University in any way.

Alastair Banks has said, “To be asked back into the University that gave me three of the best years of my life, to consult on something I feel so passionate about is simply fantastic. Social Media will provide a wonderful channel to disseminate information, listen for opportunities to connect with other thought leaders and push the Uni forward in its bid to get even bigger and better. I’m delighted to be working with the central communications team, who have some amazing stories to tell and opportunities to promote”

Tags: , , , , , ,
Posted in Company News, Online Marketing, Social Media | No Comments »

2401.11

How we help companies with their Social Media Marketing

Posted by Alastair in Company News, Social Media

Social Media Marketing - Exeter

For the last few years businesses have been trying to get their heads around Social Media and how it can fit into their marketing mix. At Optix we got in early, we made the mistakes, we spent time learning so we could impart our knowledge on others. For the last year or so we have been working with our clients to help them build Social Media into their marketing and communications strategy.

Last week we were invited to make a board level presentation on Social Media to a national organisation and then went on to facilitate a discussion based on that presentation. We will now go on to consult this organisation on a regular basis, helping them with the delivery of their message through Social Media tools.

We also spent time with a medium sized organisation in Devon (150 staff) learning about their current marketing mix. We then conducted a significant piece of research work into their industry and put together a strategy which was presented to the board and their marketing team. This piece of work outlined everything we believe they now need to put in place from ‘monitoring systems’ to creation of blogs/key communicators within the firm and consistency of message. We will also be training their staff on the various tools we’ve put forward for use. Most importantly we’ve helped this company define kpi’s for success so that the board can see the impact of the work they start doing in the social space and how it’s working for them.

What are the plans for Social Media in your firm/organisation? Are you finding it difficult to map it out?
If you are looking for external help then our ‘presentation & discussion mornings’ start from just £300+vat. Our team can help you define what Social Media can do for your business.

All you need to do is call us today on 01392 667766 and book us in.

Post by:

Tags: , , , , , , , , ,
Posted in Company News, Social Media | No Comments »

« Older Entries