Posts Tagged ‘exeter’

0305.12

Introducing Olly and Optixmail

Posted by Amanda in Company News, Online Marketing

Hi there,

My name is Olly Harrison and I have just taken the reigns here at Optixmail, an exciting new business from the team at Optix Solutions. I thought I’d take a moment to tell you a little bit about myself and Optixmail.

Originally from Bath, I graduated from Exeter University in 2008 (Philosophy and Politics) and spent 4 years working my way through the ranks of the Sales and Marketing division of an IT corporation based in Oxfordshire. Outside of work I can be found surfing the North Devon coast (probably the finest surf in the world… probably) walking with my dog across Dartmoor or covering myself in tile adhesive as I continue my campaign to finish the bathroom.

On to business…

In my previous position I had been a keen advocate of driving customer engagement through online channels. A chance email encounter with Alastair at Optix Solutions led to a discussion about email marketing, which in turn led to many more discussions (not a surprise if you’ve ever met Alastair!). We both agreed that when done well, email marketing was an integral part of any organisations marketing toolkit, capable of delivering an exceptional return on investment, but it had to be done well.

As a Design and Online Marketing agency, Optix Solutions had developed Envirosend to cater for their clients email marketing needs. However, as Envirosend gained popularity it was clear that two things needed to happen;

1. The email marketing branch of Optix required additional focus and resource. (Me)

2. With a shift in focus it also made sense to create a separate business, structured specifically for the requirements of email marketing clients. (Optixmail)

So after much planning, preparation (and more discussion) we are very pleased to announce the launch of Optixmail, an Email Service Provider providing client’s with the most effective means of creating, deploying and analysing their email campaigns, resulting in a greater return on their marketing investment.

I think it’s good to talk, so if you’d like to go through your email marketing strategy or just get to know a little more about Optixmail then please do get in touch.

Thanks for reading,

Olly

Talk - 07850 312995

Email - olly@optixmail.co.uk

Twitter - @OptixMail

Web - http://www.optixmail.co.uk/

1111.11

THAT’S RICHT AS STREET ART MOVES INDOORS TO TRANSFORM EXETER OFFICE

Posted by Amanda in Company News

When award-winning Online Marketing and Web Design company Optix Solutions decided they were bored with their working environment they took a radical step – bringing the art of the street into their office.

Optix web programmer and designer Paul Brophy is a keen follower of all things street art, and when he saw a tweet from leading Bristol street artist Richt – part of the Bristol-based WHAT street artists’ collective – last month appealing for blank wall space to work with he persuaded his bosses that it was a perfect opportunity to liven up their Exeter headquarters in New North Road.

Not that they took much persuading. “We thought it was a great idea as we were all agreed that our surroundings had become a bit dull,” explains James Dawkins, Optix’s Creative Director.

“We like to think our success as a company is down not just to the fact that we are good at what we do but are creative and innovative with it. Our workspace didn’t reflect that. It was just an office; a perfectly decent, comfortable office, but an office like so many others.

“It has been another excellent year for us, with lots of exciting new clients and projects to work on, and this was a chance to do something different, something a bit special.”

Richt, who like his world famous Bristolian counterpart Banksy, likes to keep his personal identity secret took up the invitation to make his unique mark on the length of the formerly blank back wall of the office.

But first the wall was lined with MDF so that the art work could be removed in its entirety should the company continue to grow and need to relocate in future.

The artwork, which took about six hours to complete, is completely spontaneous, with no narrative or corporate theme, although Richt did incorporate things that came up on the day – for instance the camera used to film the work as it unfolded, see http://www.optixsolutions.co.uk/richt-what/

With the Optix team working around him spray-paint wasn’t an option, so Richt, who works freehand, used a brush to apply acrylic paint and a special liquid acrylic marker pen for the detail. The end result has already proven a big draw.

“We all think it’s great,” Dawkins adds, “and everyone who comes into the office remarks on it, from clients to the window cleaner. People who spend lots of time visiting different offices won’t forget visiting ours!”

The inspirational office artwork is also a celebration of Optix’s 12th year in business, a year that has seen it continue to defy the current economic doom and gloom and recognised as one of the top 100 creative companies in the South West.

Recent additions to company’s client portfolio include Exeter and Plymouth universities, The Eden Project and industry leading companies, including The Chord Company, Olives Et Al and Pipex px.

 

2110.11

A day in the life of an office wall

Posted by Amanda in Company News, Design

The wall at the back of our office was just a wall, like any other wall, until we introduced it to Bristol Street Artist Richt.

In the space of a day, he transformed a plain white space into something amazing.

Whilst we continued about our daily work, admittedly with a few breaks to admire the transformation, Richt set to work with his paints. Based upon a few rough sketches and a whole lot of imagination Richt created the Optix Mural.

We were all overwhelmed by the result and in awe of his talent.

We now have a wall to shout about (and not a duck in sight)!

Find out more here, including how you can come along and see our Mural for yourself.