For charities to survive and prosper it is vital that they retain the goodwill of their existing supporters and earn that of potential new donors.
Transparency is a key element in achieving these objectives for charities of all descriptions. After all, the majority of the money that enables them to do their work ultimately comes out of the general public’s pockets. The more people can see that their money is being spent effectively and diligently the more likely they are to donate.
Last year Devon Air Ambulance Trust (DAAT) brought in Optix Solutions to produce a website that would not only attract increased donations and fundraising opportunities, but also engage and interact with new and existing supporters of all ages and interests.
Phase One of the site development included a new Content Management System (CMS) that enables the posting of the very latest news from DAAT, a mission mapping facility and a special section for kids.
Phase Two involves the posting of in-depth Accounts on the site, showing in an easy to follow form the charity’s income and expenditure over the past financial year compared with figures from 2008.