Archive for the ‘SEO’ Category

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1103.11

Introducing the Optix Online Marketing Team in Exeter

Posted by Amanda in Company News, Online Marketing, SEO, Social Media

Here at Optix we have a dedicated Online Marketing Team, passionate about exceeding the expectations of their clients.  The Optix Online Marketing Team is headed up by Daniel Cave, who has been working with Search Engines and the Internet for 6 years. His skills have been honed working for a variety of Clients from large Fashion Stores to Public Sector information sites. Mike Lemon works alongside Dan in our Online Marketing Team, benefitting from Dan’s considerable experience and expertise.

We’re sure you are aware of how much Marketing has evolved since the advent of the Internet and the world’s extensive use of mobile technology. As a consequence it has been essential for any Online Marketing Team worth its salt to keep ahead of the game, in order to ensure a first class service to their clients and produce the results required.

Our Online Marketing Team are adept at harnessing traffic from the millions of search users. Their talents also extend to the design of a shopping cart that converts interest into sales, maximising opportunities and ensuring genuine buyers can find the products they are searching for. Optix’s Online Marketing Team have kept informed of the latest trends and techniques and have developed a few of their own along the way, such as our new custom SEO reporting and tracking systems. All of our Online Marketing Clients receive an in depth, visual, monthly report detailing the results of their Online Marketing campaign.

We currently provide Online Marketing for both B2B and B2C clients, choosing client specific services tailored to getting businesses visible on a large scale. Optix Online Marketing Team combine passion for quality traffic and an unwavering commitment to being up to date with the latest search news. We stay on the cutting edge with ideas, recommendations and positive steps toward profitability.

If you have a Website and could benefit from our expertise in helping the right customers find you, then please get in touch. Optix Online Marketing Team can drive the traffic to you and help make sure it turns into cash through Search Engine Optimisation, Pay Per click, Email Marketing, Social Media and more.

Contact us to see what we can do for you and take the first step in effectively advertising yourself online.

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Posted in Company News, Online Marketing, SEO, Social Media | No Comments »

1701.11

SEO Predictions of 2011 – The World of Search

Posted by Mike in Online Marketing, SEO, Social Media

Well, a new year is upon us so I thought I would provide an insight into how I see Search moving over the next year.  I may, or may not be correct, but I’m basing my thoughts on the last year and how trends within Search have been moving.

More local

Search results turning more local.  Over the past few months we have seen Google change the way it displays its findings, it now displays ‘local’ results.  These are business results that are local to where you are based.  These have become a part of the Google Search more and more over the past year and in my opinion are set to continue to be a part of search results.

More Personal

Search results turning personal, yes, that’s right, turning personal to you.  Google does many things already to make your searching personal, it displays results based on past search history, if you are logged into a Google account and other metrics.  In the next year I can see the search results you see becoming more personal to the searcher, aiming to display the results that you want to see (or not as the case may be).

More Depth

Search engines such as Google not only display website links now, but they are also displaying rich content such as videos.  This means that your YouTube videos that you have uploaded can be optimised for search and can be displayed in the Google search results.  Just like local results, the videos are listed within existing results.  Throughout 2011 I can see Google displaying more ‘rich’ results through its search results.

More Social

The Social side of online is a large aspect of the internet and the lives we lead.  Whether that’s using Twitter, or having a Facebook / LinkedIn profile.  Both Google & Bing have started to display Facebook & Twitter updates within its search results.  This is only set to become an even larger part of Search with Bing recently announcing that it is going to include Facebook ‘Likes’ into its results, displaying how many ‘Likes’ a link has received (currently US only, moving to UK in the not so distant future).  I can see Social results being displayed more and more in search results in both Bing & Google over the next year, judging how current trends are going.

What can we learn from this?

There are three main points in which we can learn from the above. Put simply these are:

  • Become local; accept that local search is becoming a large part of search engine results and cater for the local audiences you cover.  Optimise for regional keywords.
  • More rich content; create video content to be hosted on YouTube, optimise the video for search. Videos are becoming an important part of search.
  • Be social; integrate on Social networks, whether that is Twitter, Facebook, LinkedIn or other. Be a part and engage with the audience out there.

How do you think Search for 2011 is going to pan out? Leave us your thoughts in the comments.

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Posted in Online Marketing, SEO, Social Media | No Comments »

1011.10

Google Instant Preview and how to capitalise on it

Posted by Dan Cave in Design, Online Marketing, SEO

Google has launched its instant preview feature which shows a small visual preview of websites in the search results, as below;

Google Instant Preview Example

This latest development moves search engine marketing into an area that it would not normally encompass, the art and design world!

Sites will now not only be compared on search position but also in visual terms. My recommendations having thought on the topic for a few minutes are simple …

Look at your competitor’s sites

Who looks better? And just as importantly, who looks more relevant?

People are going to click on the result that looks the best match to their perceived needs. As a result you need to make sure the pages you design give off a very clear message about what the page contains. By using large, bold lettering your message will still be visible when the site image is reduced to a preview size. This will help entice more visitors to choose your site.

Because people are looking for sites relevant to their industry, sites that are plain and generic  in design are likely to become a thing of the past. Sites which have a more focused theme, based on the industry or sector they exist within will perform better.

Use large bold and clear headings at the top of your page

Google Instant Preview give you a 302 pixel wide box to strutt your stuff. Using large text on the page to show relevance and generate calls to action in the small previews, will help people understand what your site is about and the types of things you can and should do on the page. Treat this as an opportunity to say something to the user before they even click your link. It you have large text on the page it will still be readable in the 302px wide preview image.

Make your page long in Google Instant Preview

Longer pages have bigger previews, these may make the user feel there is more info available on the page and a lot of people think (rightly or wrongly) that bigger/more is better.

If you are a known Brand use your logo

Use your existing brand to maximum effect by making your logo clear on the previews.

Google Instant Preview dimensions

Some people might find some of the site preview image dimensions for Google instant preview useful.

The dimensions for Google instant previews are 302 px wide and 585 px high.

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Posted in Design, Online Marketing, SEO | 2 Comments »

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