Archive for October, 2011

0510.11

How Optix Solutions are more ‘A La Carte’ than ‘Ready Meal’

Posted by Amanda in Design, Development, Online Marketing, SEO

Ever wondered what to expect when you task us with creating and building a website?

We strongly believe that any project is a partnership with a Client. We regularly consult and communicate with our Clients, creating an open channel for feedback and discussion. We strive to ensure the end result exceeds our Client’s expectations and more than fulfils their brief. We don’t pick a template off the shelf, tweak a few graphics and themes – much like you running into the Supermarket and selecting a quick and easy ready meal. Every site we create is bespoke and designed specifically for you, just as if you’d had your own chef and skilled team at home to create a meal from scratch using the finest ingredients.

So you’ve given us the go ahead, what happens next?

After we have assigned a Project Manager to you, we will take you through the following stages;

  • Online Marketing Consultation. Our OLM team would consult with you on your options for optimising your site and continuing support within this field. Should you choose to add this invaluable service to your site, they will continue to consult with both yourself and the design and development teams throughout the following stages.
  • Wireframe. A wireframe is a working model of a site, without any design. It allows us to test the functionality of a site before we start the design and build process, ensuring all requirements have been thoroughly considered. At this stage, we will heavily consult with you and the brief you have put together for us.
  • Design concept. Once the wireframe has been signed off by you, the next stage is design. Our award-winning design team will meet with you to understand what key messages you want the site to convey from a brand point of view, so that they can be taken into consideration when designing the initial concept for your review.
  • Development. Once the design is signed off by you, we proceed to the development stage. This is the process by which we take a static design and start to build the working site, building and connecting elements and creating functionality. These can include links to emails, contact forms or development such as a content management system that allows you to control the content on your site with the design – this would give you the ability to regularly update text and images on the site yourself going forward.
  • Functionality testing. Once the development stage has been completed, the project will be delivered to your Account Manager to check that all required functionality is in place. An element of user testing will be carried out to identify and correct as many “bugs” as humanly possible before delivering the project to you for acceptance testing.
  • Project Delivery/CMS Training. At this stage, we deliver the project to you for acceptance testing. We’ll provide you with training on how to use the bespoke content management system we have developed for you, and give you time to test the site and functionality to ensure that you are happy with how it works. We will then meet with you to discuss any changes you would like to have made. It may be that some of these changes are additional development, if that is the case we will provide you with an estimate for their integration into the site and a project timeline for their completion. This will give you the opportunity to decide if you want to include these features in the site before going live, or they can be added after the site has been made live.
  • Cross Browser Testing. Any changes you require that are within the specification of the project will be carried out at this stage. It is at this stage that we will also complete a process known as cross-browser testing, which helps us ensure that your site works sufficiently in Internet Explorer +, Firefox, Safari and Opera on both Macintosh computers and PCs.
  • Site goes live. When you are ready, we will make the site live.

We pride ourselves in our work, and believe in taking the time and making the effort to ensure everything we produce is to a very high standard.

If you’d like to know more, we’d love to hear from you.

 

 

 

0510.11

How to get more Likes through Facebook PPC

Posted by Dan Cave in Company News, Online Marketing

Recently our Head of Online Marketing, and keen blogger, Daniel Cave ran an experimental campaign on Facebook PPC to see what results were possible with minimal effort.

Daniel created an advert within a tight niche in an enthusiast’s area which had a potential reach of 60,000 users in the UK, and then set it to run for a few days. After the first day, he tweaked the CPC bid and then left it completely alone. [total time spent 30 min]

Fast forward a week and when his £24 Facebook advertising budget had been spent he had gained 135 new ‘likes’ on his page and had his advert appear in tens of thousands of people’s Facebook pages.

Although Dan had quite a low click through rate (CTR), he did get very high conversion rates. 165 people saw his page and 135 of those ‘liked’ it, that’s an impressive 81% of the people who saw the page via the advert.

  • £24 spent
  • 24,972 impressions
  • 162 Click throughs
  • 0.6 CTR
  • 135 Likes
  • 5.6 Likes per pound sterling

If Dan were to run the experiment again, he would put more time into creating better adverts to increase click through rates and would design a professional Facebook landing page/tab, he believes he could double the CTR and increase the rate of ‘likes’ from 5.6 per pound to a much higher level.

Not being satisfied in leaving it there, Dan now has 180 total ‘Likes’, and is dreaming up new ways to use those people. Perhaps a link building campaign (afterall a £24 investment in link-building would be cheap), or he could simply convert them into regular twitter followers and have them spread the word of his blogs via retweets and #ff’s or ’follow Fridays’.

Ultimately an end goal beyond getting people to ‘like’ the Facebook page would be the next step. Forming a wider, larger Facebook marketing strategy would allow you to convert those ‘likes’ into leads and subsequently profit.

For the time being Dan has 135 followers, whose timeline he can influence, and whom he can engage with online to court them into being part of his website and niche domination plan. It’s relatively easy for him to now post interesting images and updates to them, and to have them join in on other marketing activities he may be running alongside the Facebook marketing campaign.

Have you ever thought of using a Facebook PPC campaign?

Why not contact Dan here at Optix on 01392 667766