Archive for March, 2011


Exeter Web Design Company builds an Ecommerce site for a Global Broadcast Equipment Supplier, complete with additional eAuction Site.

Posted by Amanda in Company News, Design, Development, E-Commerce, Online Marketing, SEO

Gearhouse Broadcast  were one of Optix Solutions’ first customers and have worked with them for over ten years. Exeter Web Design Company, Optix Solutions were delighted when they were commissioned to design and build a global website encompassing Gearhouse Broadcast’s operations across five continents.

Gearhouse Broadcast have worked behind the scenes on many prestigious projects – such as the technical infrastructure they provided for the Commonwealth Games, Beijing Olympics and they are the sole technical provider for I’m a Celebrity Get Me Out of Here!

Gearhouse Broadcast have four very different aspects to their business, Sales, Rentals, Project Solutions and System Integration, in five different countries around the world. One of the challenges for Optix Solutions was how fundamental it was that the new site was able to serve not only the unique needs of each sector – but also their geographical region. Each business area needed to cross promote complimentary areas of their business – for instance if someone was looking to buy a camera, the site needed to prompt the user that it could also be rented.

Optix Solutions had the challenge of ensuring multiple staff from around the world were able to update content, each business area needing to be tailored to the specific needs of each global sector.

The main features of the new website include:

  • More room for promotion of offers / deals in key areas of the sales/rental pages
  • New design and state of the art infrastructure – allowing the client to pull in relevant information (like case studies) to other areas of the site
  • Unique look and feel for each area of the business
  • Site designed to incorporate the client’s new brand identity
  • Site was fully optimised for SEO and Online Marketing

As well as the redesign of the new site, Optix Solutions also produced an eAuction site. One of the problems Gearhouse Broadcast faced was the large volume of equipment they needed to purchase for one off projects, such as the Olympics. They would be left with an over stock of equipment, that would rapidly decline in value and reduction in revenue.

The purpose of the eAuction site was to allow Gearhouse Broadcast to set up and run their own auctions, thus being able to sell bulk quantities of equipment, maintain their revenue stream and not be left with large levels of depreciating stock. Customers were given the option to request registration, and if approved by the client could subsequently register and bid on auctions. The first auction ran in late 2010 and was a great success. Optix Solutions intend to build on the functionality of the model and roll out the eAuction concept to other clients in the future


Introducing the Optix Online Marketing Team in Exeter

Posted by Amanda in Company News, Online Marketing, SEO, Social Media

Here at Optix we have a dedicated Online Marketing Team, passionate about exceeding the expectations of their clients.  The Optix Online Marketing Team is headed up by Daniel Cave, who has been working with Search Engines and the Internet for 6 years. His skills have been honed working for a variety of Clients from large Fashion Stores to Public Sector information sites. Mike Lemon works alongside Dan in our Online Marketing Team, benefitting from Dan’s considerable experience and expertise.

We’re sure you are aware of how much Marketing has evolved since the advent of the Internet and the world’s extensive use of mobile technology. As a consequence it has been essential for any Online Marketing Team worth its salt to keep ahead of the game, in order to ensure a first class service to their clients and produce the results required.

Our Online Marketing Team are adept at harnessing traffic from the millions of search users. Their talents also extend to the design of a shopping cart that converts interest into sales, maximising opportunities and ensuring genuine buyers can find the products they are searching for. Optix’s Online Marketing Team have kept informed of the latest trends and techniques and have developed a few of their own along the way, such as our new custom SEO reporting and tracking systems. All of our Online Marketing Clients receive an in depth, visual, monthly report detailing the results of their Online Marketing campaign.

We currently provide Online Marketing for both B2B and B2C clients, choosing client specific services tailored to getting businesses visible on a large scale. Optix Online Marketing Team combine passion for quality traffic and an unwavering commitment to being up to date with the latest search news. We stay on the cutting edge with ideas, recommendations and positive steps toward profitability.

If you have a Website and could benefit from our expertise in helping the right customers find you, then please get in touch. Optix Online Marketing Team can drive the traffic to you and help make sure it turns into cash through Search Engine Optimisation, Pay Per click, Email Marketing, Social Media and more.

Contact us to see what we can do for you and take the first step in effectively advertising yourself online.


Tsunami (Earthquake) in Japan

Posted by Nick in News

Today we saw a pretty devasting Earthquake happen in Japan, measuring 8.9 magnitude.

Here is how you “internet people” can keep up to date and more importantly, help out.

On Twitter

Hash tags to follow: #japan #tsunami

People to follow: @BBCBreaking @SkyNewsBreak

Donate to support people affected by the Japan Tsunami

People to donate to: Red Cross

Our thoughts and prayers are with those affected by this terrible event.