Archive for February, 2011

0302.11

Happy Chinese New Year from Optix Solutions

Posted by Dan Cave in Company News, Online Marketing

Chinese Red LanternOptix would like to take this opportunity to wish you all a happy Chinese New Year, the year of the 兔 Rabbit.

To celebrate the Chinese New Year we would like to hand out little red packets containing gifts to all new friends. So this Chinese New Year we are offering £100 discount for Email marketing set up (£199 down from £299) for new customers. This offer will be valid for all 15 days of the Chinese New Year. If you’re wondering why the little red packets, then you can read about  Chinese New Year here.

Year of the Rabbit

People born in the Year of the Rabbit are articulate, talented and ambitious. They are virtuous, reserved and have excellent taste. Rabbit people are admired, trusted and are often financially lucky. They are fond of gossip but are tactful and generally kind. Rabbit people seldom lose their temper. They are clever at business and being conscientious, never back out of a contract. They would make good gamblers for they have the uncanny gift of choosing the right thing.

http://www.c-c-c.org/chineseculture/zodiac/Rabbit.html

It appears that giving birth to your new business this year will set you up to be “articulate, talented and ambitious” too. So if you want to talk about getting a new website up and running in 2011 or to claim your £100 off email marketing setup, just contact us for an informal chat on 01392 66 77 66 or contact us.

Read more about email marketing and how it can help you.

[Offer ends February 18th 2011]

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0202.11

Why you need to know about the changes to Website Regulation

Posted by Amanda in E-Commerce, News, Online Marketing

From the 1st of March 2011, marketing communication on websites will be regulated by the ASA (Advertising Standards Authority), the UK’s independent regulator of advertising.

According to the CAP (Committee of Advertising Practice), the ASA’s online remit has been extended to cover communication on organisations’ own websites (“regardless of sector, type of businesses or size of organisation”) as well as other non-paid-for space (such as profiles on Social Networks like LinkedIn, Facebook and Twitter) under their control. User-generated content will, however, fall within the remit if it is adopted and incorporated in any marketing materials.

What does this apply to?

Advertisements and other marketing communications that are directly connected with the supply or transfer of goods, services, opportunities and gifts, or which consist of direct solicitations of donations as part of their own fund-raising activities.

In practice, “directly connected with the supply or transfer of goods” could relate to a page on a site which markets a product which is available for sale. To comply, organisations must take care to ensure that the price matches that of the product depicted, and availability and delivery claims are correct.

“Directly connected with supply of service” is in relation to any statement made about the service, therefore claims such as “The fastest…” etc. will now be subject to these regulations.

 Explicitly excluded, according to CAP, are the following types of communication:

-       Press releases and other public relations material

-       Editorial content

-       Political advertisements

-       Corporate reports

-       Natural listings on search engine or price comparison site

-       “Heritage” advertising where the advertising is not part of the advertiser’s current promotional strategy and is placed in an appropriate context

The purpose of these new regulations is to ensure that all advertising is legal, decent, honest and truthful whenever they appear.

 For full details on the ASA’s online remit, please visit: http://www.asa.org.uk/Regulation-Explained/Online-remit.aspx or call us today on 01392 667766.

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