Archive for February, 2010

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2702.10

Like Minds Social Media Survey – We need your help!

Posted by ksousa in Company News, News, Social Media

In partnership with Like Minds, Olivier Blanchard and Trey Pennington – Optix Solutions are pleased to present the Like Minds Social Media Survey 2010.

Our goal for this document is two fold. Firstly, that it will become a resource for people practising Social Media so they can show existing and perspective clients what is happening and secondly, we want it to empower organisations considering an investment in Social Media to make the leap.

This survey will run for a few months, so please help us by making sure that everyone you know contributes to it too by sending them this link: www.likemindssocialmediasurvey.co.uk

Everyone that partakes in this survey will be given the opportunity to be recognised as a contributor. You will receive a copy of the document once it has been published

Posted in Company News, News, Social Media | No Comments »

1702.10

An introduction to our Online Marketing team

Posted by ksousa in Online Marketing

Ever since our inception over ten years ago, we at Optix have sought to stand out from our competitors by bringing a business-orientated approach to everything we do.

We see our job as creating web presences for businesses that are not seen as a cost but a guaranteed investment, an investment that can be individually crafted to generate sales and brand awareness; to boost profits rather than eat into them.

If we don’t think something will be effective, we’ll show you something we think will be and always tailor our online solutions to match specific customer requirements.

We provide Search Engine Optimisation (SEO), Pay Per Click (PPC) and Email Marketing, Social Media strategies, Online PR and Conversion Optimisation on a both service only and monthly contract basis to a wide range of differing companies and organisations. It’s like having your own outsourced Online Marketing Department.

This all requires a multi-disciplinary approach incorporating technical, creative and marketing expertise, and as we thrive on establishing close relationships with our customers and don’t believe in skulking in the shadows, we thought that over the next few months we’d introduce you to our specialist teams and put faces to the names of the people behind Optix.

Our Online Marketing Team

Among those you may well find yourselves working closely with are online-marketing consultants Paul Collins and Dan Cave.

Paul and Dan work in tandem with the customer and account managers Alastair Banks, Alistair Gleave and Kristen Sousa to identify the client’s precise objectives and build online marketing strategies.

Paul joined Optix almost three years ago to develop the potential of our Search Engine Optimisation (SEO) service for an increasing number of clients.

Paul now oversees all Online Marketing for Optix. In 2008, he was awarded coveted Qualified Google Advertising Professional status in recognition of his ability to use AdWords to improve conversion rates on ads while at the same time driving more targeted traffic to a website.

Dan is a new addition, having joined Optix at the beginning of the year.

An experienced Online Marketing Consultant, his many talents also include SEO and PPC, usability and A/B testing in design, ensuring sites are supported across different browsers and comply with the latest web access standards and regulations.

Posted in Online Marketing | No Comments »

1702.10

Ink2Paper – A Search Engine Optimisation success story

Posted by ksousa in E-Commerce, Online Marketing, SEO

Exeter-based Ink2Paper.com’s continued growth is based on three central tenets; unrivaled customer services, extraordinary product quality and a web presence that that is not just easy for people to navigate and use but that also keeps them engaged throughout their visit.

As an internet-based business, it goes without saying that Ink2Paper’s website is its lifeblood and principal means of creating new business, and in the summer of 2008 it invited Optix Solutions to redevelop their entire site and work on Search Engine Optimisation (SEO).

In essence SEO means enabling a company to squeeze every last possible benefit out of their web presence, adjusting and optimizing a site so it is search engine-friendly as possible.

Making sure the content of the site is both targeted and relevant increases the number of visitors who end up clicking the ‘confirm payment’ option.

SEO is a multi-disciplinary process and includes: data analysis, making refinements and adjustments to the site geography and content, introducing new technology, developing online marketing strategies, building databases and reawakening leads.

Ink2Paper and Optix both understand that simply increasing the number of visitors to a site is only the beginning; it is what they do once they are there that really counts. That’s why the new site was designed specifically to make the most of every new potential new lead.

Among the improvements introduced were:

  • A simplified, easy to follow four-step checkout process and built in discount and promotion facilities tailored specifically to appeal to individual customers.
  • A blog that keeps visitors up to date with what is going on at the company and highlights new products and services while encouraging them to give direct feedback on their experiences as a customer

The results were that:

  • Sales have grown by almost 40% year on year
  • Visits in the six months between July 2009 and December 2009 were up nine percent when compared with July 2008 to December 2008
  • Over the same period, the number of pages viewed – that visitors actually spent time on – jumped by no less that 75.81%, representing an average growth of 60.81% in pages viewed
  • The bounce rate – the number of people who left the site shortly after arrival – fell by 19.66%, with the average visitor spending 19% more time on the site than previously.

The results are proof positive that effective, intelligently targeted SEO really does work, helping to retain existing clients while generating new business.

For more information on how we can help you achieve similar success, call us today on 01392 667766.

Posted in E-Commerce, Online Marketing, SEO | 1 Comment »

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