Building a fresh web presence for well-established Wiltshire-based company TYM presented an interesting challenge to the Optix Solution’s team.

It required the creation of a site that doesn’t simply reflect TYM’s status and experience in the flexible seals, gaskets, mouldings and extrusions industry and its vast and complex range of stock and bespoke products, but also looks bright and clear and is able to direct visitors exactly where they want to go quickly and efficiently.

Key was the design of a Content Management System (CMS) that allows the company complete control over the content on all products lines featured on the site and enables the up-loading of new details or the removal of old ones at the touch of a button. Special offer pages have been added to showcase new products and end of line stock discounts.

The home page now also features rolling images of TYM’s principal product ranges, bringing them to the forefront of the site rather than burying them on the information pages.

Optix’s Search Engine Optimisation (SEO) consultants were brought in to bolster TYM’s search engine rankings, including the identification of key search words and phrases to be incorporated in the text written and adapted by a professional content writer.

“Working with such a well rounded and developed team at Optix has made the development of our website so much easier,” says Nick Phillips of TYM.

“Their service has been of a consistently high standard and we look forward to working with them now and in the future.”

To view TYM’s new website visit www.tym.co.uk

Optix Solutions are proud to be sponsoring the inaugural Like Minds conference, to be held at the Exeter Conference Centre on October 16th.

Like Minds is a pioneering and wide reaching gathering of contemporary thinkers on the rapidly evolving world of the web and its impact on business, taking in creative directors, MDs, bloggers, industry leaders, start-ups, media managers and entrepreneurs.

Measuring Social Media is the first conference in the South West dedicated to how Social Media impacts on business today, featuring both collaborative sessions and debates. The conference will focus particularly on sustainable social media and social media return on investment (ROI).

Tickets for the event cost £35. For more information and to book, visit http://alikeminds.org

Call us on 0845 029 7766 to learn how we can help you convert visitors to your website into customers.

At Optix Solutions we like to think that what marks us out from the competition is our commitment to go that extra mile to ensure our clients get the maximum benefit possible from websites and online solutions we have developed in partnership with them.

Part of this commitment is to not just build and design eye-catching and user-friendly websites that attract interest and potential leads, but build into them features that enable them to develop that initial contact and get those visitors coming to the site again and again. In other words, not just generating visitors, but converting them into customers.

Traditionally, many have relied solely on hit counters to monitor the level of interest in a web presence.

It is all very well focussing on attracting interest in your product or service, but this is only half the story. What really matters is how many of those visits can be converted into genuine leads and, ultimately, new business.

Think of that first visit to your site as the start of a conversation. You can, if you have a strategy backed by the right online solutions, continue that conversation.

Doing so can not only generate business on the back of the original visit, but also makes it more likely that the visitor/client will come back again and recommend you to others by sharing the information you send out with friends and contacts via Social Networking sites, for instance.

Keeping the lines of communication open also enables you to gather information on the changing needs of existing or potential customers.

After consultation with you to ascertain your and your clients’ exacts needs, Optix specialise in producing a tailor-made strategy of online solutions that will help not only attract interest to your business or project but keep and nurture it.

These include; e-mail marketing, search engine optimisation, pay per click, public relations campaigns, bookmarking to Social Media, accessing mobile media, data capturing, visitor profiling and competitions.

The overall strategy is then reviewed quarterly using data generated through Google Analytics and adjusted or built on accordingly.

Recent research suggests re-awakening cold leads is a highly effective method of generating business that would otherwise have been lost and creating new interest.

Call us on 0845 029 7766 to learn how we can help you convert visitors to your website into customers.